Page 79 - BrandZ Top 50 Most Valuable Latin American Brands 2015

RESOURCES
CONTRIBUTORS
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
DANIEL KARAM
President & Managing Director H+K Strategies, Mexico Daniel.Karam@hkstrategies.com
As President and Managing Director
for H+K Mexico, Daniel directs strategic solutions for clients particularly in public affairs, corporate communications, crisis management, and social media. He also represents H+K Global Public Affairs practice in Latin America assisting global clients’ interests in the region.
Daniel founded a consultancy firm specilalizing in lobbying, public affairs, policy strategy and conflict management for national companies. Prior to that
he served as Managing Director of the Mexican Institute for Social Security, health and social security provider to
50 million Mexicans. Before joining the public sector, Daniel was vice president of H+K Mexico overseeing the marketing and ITC communications practices.
Daniel holds a Bachelor degree in Economics from ITAM and a Master’s in Public Administration from Harvard University’s John F. Kennedy School of Government. He is a board member of two private institutions.
OSCAR LADINO
Account Group Director
Millward Brown, Colombia Oscar.Ladino@millwardbrown.com
Oscar Ladino is a statistician who studied at the National University of Colombia. During his nineteen years’ experience in research marketing he has worked across many different categories, including: beer, press, FMCG, CPG, banks, automotive.
Oscar joined Millward Brown in
2006 and has worked extensively in quantitative research and product testing, communication, tracking, brand equity and prices studies.
Oscar is a champion of the Brand Dynamics and Product Test methodology. He is also a supporter of training programs, especially in statistics and market research basics.
GABRIELA LIJO
General Manager Lambie-Nairn, Mexico G.Lijo@lambie-nairn.com
Gabriela joined Lambie-Nairn’s Mexican team in 2014 and in March 2015 was appointed General Manager. Gabriela began her career at Lambie-Nairn in 2009 as Account Director for the Telefónica account, coordinating both the Spanish and the Latin American markets..
She has thirteen years’ experience in the brand and design sectors. She previously worked for JC Decaux, in New York, and Summa y Addison, in Madrid. Throughout her career, she has worked and led projects for key clients in Europe, Latin America and Asia, such as CAM, Coca-Cola, CIMB Bank of Malaysia, Telecinco, Heineken, Laboratorios Puig, and Isdin.
MAURICIO MARTÍNEZ VÁZQUEZ
Managing Director
Millward Brown, Chile Mauricio.Martinez@millwardbrown.com
Mauricio holds a degree in Business Administration and Marketing from the Universidad Panamericana. He has over 17 years of research experience and as
a consultant for many local, regional and global brands in different industries. Before his arrival in Chile, he was head of Client Service and Client Solutions at Millward Brown Mexico.
ROBERTO DE NAPOLI
Director of Operations
Millward Brown Vermeer, South America Roberto.Napoli@millwardbrown.com
Roberto holds a BA in Economics from Mackenzie and has a post-graduate degree in Financial Administration from FAAP. He has more than 30 years of professional experience in controlling and planning in companies such as Inbrac, Ibrame, Trevisan Consultants and Interbrand. With Millward Brown Vermeer since its foundation, Roberto is responsible for brand valuation projects and for the Brazilian Most Valuable Brands Ranking 2006-2015.
ALVARO MELÉNDEZ ORTIZ
Planning Director
Ogilvy & Mather, Colombia Alvaro.Melendez@ogilvy.com
Before joining Ogilvy & Mather in 2009, Alvaro spent 8 years in different fields in the marketing and advertising industries. A communication design graduate from Germany’s Darmstadt Universität, he has experience in several agencies in markets in Europe, Mexico, Central America and South America working side by side with brands on categories that span from luxury to pharmaceutics and retail, collaborations that resulted in several awards.
Alvaro’s passion for strategic planning and market intelligence led him to his current position as Director of Planning at Ogilvy & Mather, a role he held first in Costa Rica and then in Colombia.
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