Page 81 - BrandZ Top 50 Most Valuable Latin American Brands 2015

RESOURCES
CONTRIBUTORS
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
BRANDZTM TOP 50 LATIN AMERICAN TEAM
AURORA YASUDA
Knowledge Management
Millward Brown, Brazil Aurora.Yasuda@millwardbrown.com
Aurora Yasuda is a graduate in Social Sciences, at the Universidade de São Paulo – USP, and has worked in the market research industry for more than 40 years.
In 1991, she began discussions with Millward Brown to bring the business to Brazil as a licensee. In 2000, she led the process to establish the Millward Brown division as an independent company from IBOPE, and acted as VP of Client Service from the beginning until 2010.
Auroraisalsoacoordinatorandteacherof Marketing Intelligence Management post graduation from ESPM and IBOPE, and President and member of Market Research Self-Regulatory Committee. She has also published a book “Pesquisa de Mercado- um guia para a prática
da pesquisa de Mercado” and a guide “Market research for Branding” edited by ABA.
She is an active presence at congress and seminars from ESOMAR, ABEP and ABA as a speaker, and sits on program committees and award panels.
MAURICIO YURASZECK
Client Service Director
Firefly Millward Brown Mauricio.Yuraszeck@fireflymb.com
Mauricio has worked in the marketing consulting industry since 1995, focusing on advertising and communication research as well as brand building.
From 1998 to 2009, he was Manager at Cadem Advertising (Millward Brown’s licensee in Chile at the time) adapting and developing methodologies and processes for the country.
In March 2010, Mauricio became CEO of Estudios Ibope Inteligencia Chile. In 2012hebecamethemanagerofB20,a branding agency. In March 2015, he re- joined Millward Brown as Client Service Director for Firefly Millward Brown.
Maura Coracini
Maura Coracini is the Regional MarComs Coordinator for LatAm. She helps in the project management of the BrandZTMLatAm report and is responsible for coordinating marketing and communications of the ranking in the region.
Eduardo Gomes
Eduardo Gomes is the Regional Production Coordinator for LatAm. He assists with the design and production of marketing and communicationassets.
Eduardo Tomiya
Jimena Franco
Jimena Franco is an Account Researcher at Millward Brown Mexico and involved in the overall project management for BrandZTM Top 50 Most Valuable Latin American Brands.
Felipe Ramirez
Felipe is the Marketing and Communications Regional Director at Millward Brown Latin America. He is in charge of all marketing campaignsthroughouttheregionandclosely involved in BrandZTM.
Monica Garcia
Monica is VP of the Millward Brown Mexico Client Service team with special responsibility for the digital division in addition to those
of neuroscience, marketing sciences and product development. Monica is responsible for local PR activities for BrandZTM Top 50 Most Valuable Latin American Brands.
Roberto Rojas
Roberto Rojas is a Consultant at Millward Brown Vermeer and part of the team involved in the development of contents and the overallprojectmanagementforBrandZTM Top 50 Most Valuable Latin American Brands and its country rankings.
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Eduardo Tomiya is the Managing Director of Millward Brown Vermeer São Paulo
(ex BrandAnalytics, of which Eduardo was the founder). He runs projects of brand valuation and brand strategy for companies such as Bradesco, Petrobras, Vale, Santander, Fiat and O Boticário. He also teaches postgraduate courses on branding.
With special thanks and appreciation to: Wordscout - Tamsin Grant Kay Blewett