Page 80 - BrandZ Top 50 Most Valuable Latin American Brands 2015

RESOURCES
CONTRIBUTORS
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
MARCELA PÉREZ DE ARCE
Client Service Director
Millward Brown, Chile Marcela.PerezdeArce@millwardbrown.com
Marcela is a sociologist by training,
having graduated from Universidad de Chile. Before joining Millward Brown, Marcela spent five years in FLACSO, a Latin American organization for social research. After that, she became a market researcher for a variety of companies including Gallup and TNS. She joined Millward Brown in 2001, as a quantitative research executive. In 2009 she became the Quantitative Client Service Director and, in 2014 the Chilean Client Service Director.
Marcela’s experience spans a range of industries and clients, including the Falabella Group, Nestlé, Entel, CMPC, Unilever, Coca-Cola and Telefónica.
DAVID ROTH
CEO
The Store WPP EMEA and Asia David.Roth@wpp.com
David started his career at the House of Commons working for a member of the UK Parliament. He swapped politics for the cut and thrust of advertising. Joining Bates Dorland, he became main board director for strategy and Managing Director of the consulting and digital divisions. David was the CEO of the worldwide retail and technology centre of excellence.
David joined Kingfisher’s B&Q plc, one of Europe’s largest retailers sitting on the main board of directors as UK and International Marketing Director.
David is now at WPP as the CEO of The Store, EMEA and Asia, the WPP Global Retail Practice. David also leads WPP BrandZTM, the world’s largest brand equity study.
David is a non executive director of NGO, TFT, an organisation dedicated to sustainable production and on the board of The Judge Business School, Cambridge, Centre for International Business and Management.
EDUARDO VELASCO MAXIMILIANO
Managing Director
MEC, Peru Eduardo.Velasco@mecglobal.com
Eduardo holds a Bachelor’s degree Business Administration from the Pontificia Universidad Católica del Diploma in marketing from ESAN,
MBA from Florida International University. He has more than 20 years of experience in advertising and marketing both on the client and agency side.
Eduardo started his career at J. Walter Thompson’s Media practice, and spent seven years with Bellsouth Peru. He was with the company from its launch in
the country and acted as a director and coordinator for the region in Havas Media from Miami and Peru. He arrived at MEC in 2009 as Managing Director, doubling the business in 3 years and positioning MEC as one of the Top 5 agencies for the country in 2014.
DOREEN WANG
Global Head of BrandZTM
Millward Brown Doreen.Wang@millwardbrown.com
Doreen Wang, a seasoned executive with extensive experience in providing outstanding branding research and strategic consultancy services for senior executives in Fortune 500 companies in both the US and China. Doreen currently leads the BrandZTM global and regional research and valuation engagements, and all the marketing initiatives of the BrandZTM Global Top 100 Most Valuable Brands, China Top 100, Latin America Top 50, Indonesia Top50 and Indian Top 50.
In Millward Brown, Doreen plays a leading role in providing branding consultancy services for a diverse client portfolio of top global and local companies.
She is often invited as the plenary lecture speaker on prestigious forums including UK House of Commons, Bloomberg News, CNN, Wall Street Journal and Cambridge Judge Business School. Doreen translated the book Grow by ex-P&G Global CMO Jim Stengel into Chinese and wrote the chapter of “Brand Ideal in China”.
Doreen received her MPA. degree in Marketing from University of Delaware and her MS degree in Econometrics from Tianjin University.
JEANETTE YAÑEZ PAJUELO
Account Group Director
Millward Brown, Peru Jeanette.Yanez@millwardbrown.com
Jeanette has a degree in Social Communication from the University
of Lima, specializing in Marketing, Advertising and Journalism. She also holds a Master’s in Marketing from Centrum – Pontificia Universidad Católica del Perú. She has more than eight years of experience in marketing research.
Jeanette started her career in 2007 at Arellano Marketing, managing different FMCG and telecommunication accounts. In 2014, she became Account Group Director at Millward Brown Peru.
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