Page 78 - BrandZ Top 50 Most Valuable Latin American Brands 2015

RESOURCES
CONTRIBUTORS
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
PEDRO EGEA
President & CEO Grey, Mexico Pedro.Egea@grey.com
Pedro Egea is the President and
CEO of the advertising agency Grey Mexico. He was formerly responsible for strengthening Google in the Retail, E-commerce & Classified Ads sector in Mexico. He has also collaborated with national agencies such as Ferrer, and global ones such as EHS Brann/Havas, Ogilvy, Wunderman, and Y&R.
Pedro holds a Bachelor’s degree in Marketing from the Instituto Tecnológico de Estudios Superiores de Monterrey.
He has also studied business courses
at the University of Pompeu Fabra in Barcelona and Södertörn Högskola in Sweden. Pedro also holds a Master’s degree in Business Administration for Experienced Executives from the Instituto Panamericano de Alta Dirección de Empresas.
JULIO FRESNO APARICIO
Managing Director
Millward Brown, Argentina Julio.Fresno@millwardbrown.com
Julio is an accountant and a graduate of Buenos Aires University.
He started his career as a marketing consultant almost four decades ago, working for multiple companies across several industries.
In 1986, he founded ID Consultores, a company that became Millward Brown Argentina in 2006. Since then, he has been managing the local operation based in Buenos Aires.
Julio is widely recognized as a pioneer
in this industry. Currently, he holds the presidency of CEIM (Cámara Empresas de Investigación de Mercado de Argentina) and he is a member of the Academic Comitee at San Andrés University, where he manages the area of Market Research.
Julio speaks at conferences, explaining the value of brands and sharing his experience on advertising effectiveness. He is also an active member of ESOMAR, SAIMO and AAM (Effie Awards).
MARIANA FRESNO APARICIO
Client Service Director
Millward Brown, Argentina Mariana.Fresno@millwardbrown.com
Mariana has a degree in Business Administration from Buenos Aires University.
She joined Millward Brown Argentina in 1996, initially in the Finance Department. Two years later, she moved to the Client Service Department, working as a research assistant on the Unilever account.
In 2012, having gained extensive experience working on a wide range of consumer services and goods categories, and in developing client business at local and regional levels, Mariana became the Client Service Director.
GONZALO FUENTES
CEO
Millward Brown, Latin America Gonzalo.Fuentes@millwardbrown.com
Gonzalo Fuentes has been the Chief Executive Officer for Millward Brown Latin America since April 2014. He is based in México City.
A sociologist, Gonzalo is a 20-year research veteran and has led the rapid growth in Southeast Asia since 2005, increasing Millward Brown’s footprint by launching businesses in Indonesia, Malaysia, Vietnam, and, most recently, Myanmar. Previously, he was Managing Director of Millward Brown Singapore. Before joining Millward Brown, Gonzalo held senior roles at ERGO (acquired by Millward Brown in 2000) in Spain and Research International in London. His experience in emerging markets and his proven leadership skills, supported by a strong focus on clients and talent, allow him to make a significant impact on the LatAm and global businesses.
VALKIRIA GARRÉ
Managing Director
Millward Brown, Brazil Valkiria.Garre@millwardbrown.com
Valkiria is a chemistry graduate and M.B.A. She started her career at Unilever, initially working in product development and later in market research.
She has 20 years of experience in the industry, the last 17 gained working at Millward Brown Brazil. Her experience with clients includes a global packaged goods company, a market-leading
soft drink producer and others in the telecommunications and bank services industry.
Valkiria is a regular speaker on public platforms and at events in Brazil, especially at ABA (Association of Brazilian Advertisers) and ABEP (Association of Market Research Companies).
OLIVIA HERNÁNDEZ
Client Service Director
Millward Brown, Peru Olivia.Hernandez@millwardbrown.com
Olivia holds a BSc in Actuarial Sciences from Instituto Tecnológico de México (ITAM) and an Applied Statistics
Diploma and Management Skills Diploma, also from ITAM.
She has over 20 years of experience in market research and in helping clients to build valuable brands and communication efficiency. Olivia joined Millward Brown, Mexico in 2005 and moved to the Peru office in 2014.
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