Page 77 - BrandZ Top 50 Most Valuable Latin American Brands 2015

RESOURCES
CONTRIBUTORS
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
CATALINA BONNET MONTOYA
Managing Director
Millward Brown, Peru Catalina.Bonnet@millwardbrown.com
Catalina has a Psychology degree from the Universidad de la Sabana and a Master’s in Strategic Marketing from the University of Toulouse, France. She has over 12 years of experience in market research.
Catalina joined the Millward Brown team the year that they opened their offices in Colombia (2002). In 2004, she moved to France and was part of the office of Millward Brown Paris for 4 years.
She has extensive experience
in brand health indicators and
the analysis of the efficiency of communication, developed through delivering strategic advice to leading global brands in Europe and LatAm.
GABRIEL ENRIQUE CASTELLANOS
Managing Director
Millward Brown, Andean Region Gabriel.Castellanos@millwardbrown.com
Gabriel has more than 17 years
of experience in the challenges
both local and global brands face. Throughout his career he has worked extensively both in qualitative and quantitative research, specializing brand building, trade research and communication strategies.
Prior to joining Millward Brown, Gabriel held a variety of positions in areas such as research, brand management, trade management and corporate affairs.
Gabriel has a degree in Economics and also a degree in Finance. His current position within Millward Brown is CEO for the Andean Region.
ANNETTA CEMBRANO PERASSO
CEO
MEC, Chile Annetta.Cembrano@mecgobal.com
Annetta has over 20 years of experience in the media industry. She began her career at Northcote Ogilvy & Mather Chile in 1987 and in 1998 was transferred to New York City, where she worked as Regional Media Director for IBM Latin America.
Three years later Annetta moved to Mindshare USA. In 2004, she returned
to Chile to work for Initiative Santiago, becoming CEO in 2006. Then in January of 2008, Annetta launched Brand Connection with the support of Initiative Group.
Later that year, she became President
of Initiative Latin America and Central America. Annetta launched Reprise (digital unit) with the support of IPG Group in 2009 and specialized digital Hubs.
In 2011 she moved to MediaCom Santiago and in 2012 joined MEC Chile as CEO.
Annetta has been recognized as one of
the most important media professionals in Chile and Latin America, being selected to perform as a judge for the International Advertising Festival Cannes Lions in 2008, 2012, the Effie Awards in 2009, 2014, the Chilean Advertising Festival in 2007, and FOMLA in 2013
FIDEL LA RIVA CRUZ
RENATO DUO
Strategic Planning Manager
J. Walter Thompson, São Paulo Renato.Duo@jwt.com
Renato graduated in Advertising from FAAP - Fundação Armando Álvares Penteado, in São Paulo.
For more than ten years, he was part of the creative team of different agencies, working as a Copywriter and Creative Director.
His experience encompassed campaigns for key brands, both Brazilian and global. Interested in the development of the strategic thinking of these brands, Renato made a change of direction to became a Strategic Planner. Today, he is part of the Planning Team at J. Walter Thompson São Paulo, Brazil, supporting the retail strategic team, among other clients.
SEBASTIÁN CORZO
CS Senior Consultant
Millward Brown, Argentina
Sebastian.Corzo@millwardbrown.com Fidel.Riva@kantarworldpanel.com
Managing Director
Kantar Worldpanel, Peru
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Sebastián has a degree in Business Management from the University of Buenos Aires and a postgraduate specialization in Marketing from University of San Andrés.
He started his career at Millward
Brown in 2002, initially as a Research Executive. He became Account Director in 2006, managing clients from different industries (FMCG, Financial services, Automobiles and Technology) both at a local and regional level. Between 2010 and 2012 Sebastián developed and
lead the Innovations area, introducing new research methodologies related to Neuroscience, Digital and Social Media.
After two years in Consumer Insights at Mondelez International (Buenos Aires), Sebastián returned to Millward Brown to support and enhance analysis projects.
Sebastián has done Management training courses in the US and UK; he speaks Spanish, English and Portuguese.
Fidel is a Peruvian economist with more than 18 years of professional experience in market research, marketing and business consultancy. He studied and lived in Guadalajara, México for 5 years.
Fidel has also worked as a Business Planning & Analytics Director in Mindshare Perú and Mindshare Argentina. He has worked as a teacher in many Universities and Educational institutes in Latin America.