Page 25 - BrandZ Top 50 Most Valuable Indian Brands 2015
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TOP 50 MOST VALUABLE INDIAN BRANDS 2015
THE 4 NEWCOMER BRANDS IN TOP 50 ARE INDIAN OWNED
The four brands that debuted this year in the BrandZM India Top 50 are of Indian origin. Three are private brands and one, a bank, is a State Owned Enterprise. This result indicates the inluence of Indian entrepreneurs and Indian family conglomerates.
PRIVATE BRANDS COMPRISE MAJORITY OF TOP 50 RANKING
Private brands of Indian origin comprise 52 percent of all the India Top 50 brands. The proportion of privately owned and state owned brands increased slightly year-on-year. While multinational proportion declined marginally, many of these brands are so embedded in local life, consumers think of them as of Indian origin.
CONSUMER TRUST
IN BRANDS IS HIGHEST IN INDIA
About one-third of Indians said they trust brands compared with roughly
a quarter of consumers in other parts of the world, where trust is leveling or continues to decline. Indians appreciate their expanding brand choice and were less impacted by the global inancial crisis that disenchanted consumers worldwide.
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