Page 24 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part1 | Introduction-KeyResults
Key Results
HDFC BANK REMAINS RANKING’S MOST VALUABLE BRAND
Achieving a 33 percent rise in brand value, HDFC Bank remained number one in the BrandZTM India Top 50,
as the rapidly expanding private
bank introduced the brand to new customers, particularly in rural markets, driving up profits with revenue growth and cost optimization.
UNION BANK OF INDIA BRAND VALUE UP 72%
One of India’s largest state owned banks, Union Bank of India increased brand value an extraordinary 72 percent
as it accelerated digitalization efforts and expanded its Immediate Payment Service (IMPS), a real-time money transfer facility popular in India. These initiatives reflect a brand building focus on customer centricity.
LAKMÉ LEADS RANKING IN BRAND CONTRIBUTION
The second-fastest riser, with a brand value increase of 69 percent, skin care brand Lakmé also led the BrandZTM India Top 50 in Brand Contribution, the BrandZTM measurement of the proportion of sales and margin directly attributed to the brand alone. Brand strength helped Lakmé command a premium for its products.
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