Page 23 - BrandZ Top 50 Most Valuable Indian Brands 2015
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TOP 50 MOST VALUABLE INDIAN BRANDS 2015
HOME AND PERSONAL CARE CATEGORIES UP 32 PERCENT
Driven by consumer conidence, increased disposable income, and spending on premium products, the home care, personal care, paints and jewelry categories collectively increased 32 percent in brand value.
RISE IN BRAND VALUE LINKS WITH STRONG BRAND POWER
The BrandZM India Top 10 increased 34 percent in brand value and 38 percent in Brand Power, a BrandZM brand equity metric that indicates a brand’s ability to grow sales volume and market share. The correlation indicates how strong Brand Power drives brand value.
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