Page 26 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part1 | Introduction-KeyThemes
Key Themes: Empowerment
Rising empowerment touches all segments of Indian society, both urban and rural
Women’s greater independence is the most impactful change
ffffffffffffIndians feel a renewed
sense of confidence since they deposed the Indian National Congress party
that had ruled the country for most of the almost 70 years after independence.
In that election, in May
2014, Indians took a step beyond the politics of grievance to a period of heightened expectations and empowerment.
The new government, led by Narendra Modi and the Bharatiya Janata Party, promised a transformative vision for a more prosperous and equitable India, which it has begun to advance with ambitious programs that include:
Digital India: A connectivity initiative aimed at harnessing the power of digital technology to build national electronic networks, improve government efficiency and empower Indian citizens with expanded access to information, education, health and other services.
Smart Cities: An urban initiative
to empower the unempowered
by replacing village-based narrow economies with new cities, built throughout the country with state-of-the art technology and infrastructure, and providing broader job opportunities.
Make in India: An economic initiative aimed at empowering Indians with
job opportunities and enhanced skills, Make in India increases levels of foreign investment permitted across over 20 sectors, to encourage more international brands to manufacture and sell in India.
Implementation of these programs entails dealing with high costs, enormous complexity and historical bureaucratic sluggishness. Progress has been slower than planned but fast enough to sustain credibility. GDP is expected to grow 7.5 percent this year, faster than any other major economy, including China, according to the IMF.
Both presidents Xi Jinping and Barack Obama visited Prime Minister Modi during his first year in office, signalling that both China and the US view India as a key strategic partner. Consumers are spending. Brands are expanding to India and brand values are increasing. All these developments produce a strong sentiment that this is India’s time.
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