Page 114 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 03
BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
COMPANY Bank Danamon Indonesia Tbk PT BRAND VALUE US$ 141 million HEADQUARTERS Jakarta INDUSTRY Banks YEAR FORMED 1990
ffffDigital push provides for banking customers on the move
Danamon emerged from the financial crisis of the late 1990s as
a strong financial institution. It was one of nine banks taken over by the government at the height of the crisis, and merged into one bank under the existing Danamon name. It remains
a quarter-owned by the public, with the majority of shares owned by Asia Financial (Indonesia) with a small stake held by JPMCB-Franklin Templeton Investment Funds. Danamon has run the American Express card business in Indonesia since 2006, and offers Shariah banking services.
Recently, Danamon has been developing services aimed at the mobile-connected consumer. D-mobile, a range of mobile banking apps, launched in November 2014. These allow customers to make easy transfers to their Facebook friends, and, through an augmented- reality feature, can find any Danamon branch or promotion within a 5 kilometer radius of their location. Danamon’s marketing slogan is "Untuk Anda, Bisa", which means “For you, we can”. Danamon owns 95 percent of Adira Finance, best known as a provider of consumer credit for buyers of motorcycles and cars, and is listed on the Indonesia Stock Exchange.
COMPANY Bank Danamon Indonesia Tbk PT BRAND VALUE US$ 132 million HEADQUARTERS Jakarta
INDUSTRY Banks
YEAR FORMED 1956
f114 BrandZTM Top 50 Most Valuable Indonesian Brands 2015
Consumer credit
provider buoyed by
growing vehicle sales
Adira Finance is best known as a provider of consumer credit for buyers of motorcycles and cars, both for new and used vehicles. Adira employs more than 28,000 people in 667 branches, serving more than 3.7 million consumers each year. Most motorcycle purchases in Indonesia are made with credit, and Adira is one of the biggest players in this field. This is a strong sector to be part of; Indonesia is the biggest market for motorcycles in Southeast Asia and the third-biggest market in the world after China and India. As well as providing consumer credit, Adira also arranges credit for the commercial leasing of cars, and insurance products aimed at motorists. Adira offers consumers Shariah-compliant credit options. The company was founded in 1990 and started operating in 1991. It is 95 percent owned by Bank Danamon and in 2013 contributed almost half of Bank Danamon’s net income.