Page 115 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Top 50 BRAND PROFILES
COMPANY Bank Permata Tbk PT BRAND VALUE US$ 127 million HEADQUARTERS Jakarta INDUSTRY Banks YEAR FORMED 1955
Present-day Bank Permata had its origins in Bank Persatuan Dagang Indonesia, which launched 60 years ago and was renamed Bank Bali in 1971. Permata Bank was created in 2002 by a merger of ive banks – Bank Bali among them – which had all been taken over by the government. Permata means ‘jewel’, and the name
is said to have been chosen
by then-president Megawati. Permata ofers commercial and consumer banking, and ofers Shariah banking options. Permata’s slogan in its communications
is "Jutaan Keluarga, Satu Bank", which means ‘Millions of families, one bank’; the bank tends to
focus on its customer service and how Permata helps enable family moments. Permata is uniquely positioned in the Indonesian
banking industry as the only local bank with Astra International
and Standard Chartered bank as strategic shareholders. Permata launched a Hajj Service in 2014, enabling Muslims to make payments towards their Hajj pilgrimage, and a special debit
card designed by batik maestro Iwan Tirta for its Permata Priority customers. The bank has partnered with the airline Garuda Indonesia to conduct joint promotions on light payment schemes, and runs education and entrepreneurship projects.
Permata Bank is listed on the Indonesian Stock Exchange; Standard Chartered and Astra International have between them held the majority of shares since 2004; the remaining shares are owned by the public.
Historic banking brand helping consumers on to the housing ladder
BTN’s heritage goes back to 1897, when it was established during the Dutch colonial era as Postpaarbank. In 1950, the Government of Indonesia changed its name to Bank Tabungan Pos, and in 1963 it took its current name. The bank has the largest mortgage portfolio in Indonesia, and consumer credit for housing has been its focus since the 1970s, when it was appointed by the government as the only institution at the time allowed to provide mortgages to lower income earners. BTN works with the government, which is aiming to provide one million homes a year to low-income families, by providing subsidized credit at lower-than-market interest rates, and the ability to buy a home with a 1 percent deposit. Like most consumer banks in Indonesia, BTN ofers Shariah banking products. In 2009 it was listed on the Indonesia Stock Exchange. The Government of Indonesia is the majority stakeholder, with employees and the public owning the remaining shares.
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Banking ‘jewel’ promises to help families
COMPANY Bank Tabungan Negara Persero Tbk PT BRAND VALUE US$ 117 million
HEADQUARTERS Jakarta
INDUSTRY Banks
YEAR FORMED 1897