Page 116 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 03
BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
COMPANY Bank Internasional Indonesia Tbk PT BRAND VALUE US$ 113 million HEADQUARTERS Jakarta INDUSTRY Banks YEAR FORMED 1959
ffLeading cooking oil takes ‘golden glow’ to neighboring markets
Bimoli is Indonesia’s leading brand of cooking oil, a staple product
in Indonesian cooking. It is a vegetable oil derived from palm oil. Bimoli prides itself on its ‘golden refinery’ technology in processing, which results in cooking oil with a
golden glow. Its brand promise is “Kilaunya Hidupkan Semangat”, meaning ‘”Its glow ignites the spirit”. Sales of oils and fats in Indonesia are dominated by unbranded products, both at retail and to the food service industry, with 75 percent of sales in the category unbranded in 2014. The majority of Bimoli sales come from Indonesia, but the brand is also exported to Papua New Guinea, the Philippines and Timor-Leste.
Parent company Salim Ivomas Pratama owns four manufacturing plants in Indonesia, in Jakarta, Surabaya, Bitung and Medan, and in addition to its flagship brand, Bimoli also produces the Simas and Royal Palmia margarine brands. Salim Ivomas Pratama was listed on the Indonesia Stock Exchange in 2011.
ffff116 BrandZTM Top 50 Most Valuable Indonesian Brands 2015
Microbanking service helps bank deliver on CSR promises
BII offers business and consumer banking, and is known for its finance products for buyers of motorcycles and cars. It was the first bank in Indonesia to launch internet banking and to offer a credit card with smart chip technology and, like many Indonesian banks, offers Shariah banking options. At the end of 2014, BII had 428 branches. The bank recently launched the BII White Card, with exclusive offers aimed at young professionals. In 2014, the bank launched a micro- banking service called BII Pijar designed to empower people in poor communities to launch small businesses. Its CSR work includes an in-depth project with a fishing community in West Java, improving fishermen’s equipment, processing and storage facilities, helping their children with school supplies and renovation work to their school building. The bank sponsors the BII Maybank Bali Marathon which, in its third year, last year attracted runners from 49 countries and offered total prize money of US$150,000.
Outside Indonesia, BII has branches in Mauritius and Mumbai. BII shares have been listed on the Indonesia Stock Exchange since 1989; the majority of shares are owned by Maybank, Malaysia’s largest financial services group.
fffffCOMPANY Salim Ivomas Pratama Tbk PT BRAND VALUE US$ 110 million HEADQUARTERS Jakarta
INDUSTRY Food and Dairy
YEAR FORMED 1978
ff