Page 112 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 03
BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
COMPANY Bank Mega Tbk PT BRAND VALUE US$ 157 million HEADQUARTERS Jakarta INDUSTRY Banks YEAR FORMED 1969
Credit card giant offers exclusive shopping deals with retail partners
Bank Mega’s business comprises consumer, commercial and corporate banking, but is best known by the public as a credit card provider. It is the biggest issuer of Visa cards in Indonesia, and has issued a total of 2 million credit cards. It appeals to consumers with promotions for card holders – some ongoing and some one-off special events. In June, the bank’s card holders were able to buy products at a Nike Warehouse Sale at discounts of up to 80 percent. Regular promotions include discounts and rewards at restaurants, fashion stores, department stores, and deals on travel and entertainment. Bank Mega’s communications focus on the brand becoming “the pride of the nation” under the slogan “Untuk Indonesia yang Lebih Baik”, which means “For a better Indonesia”.
The bank’s origins were in Bank Karman, which launched in Surabaya in 1969; it rebranded as Mega Bank in 1992, and moved its headquarters to Jakarta, and since 2000 has been known as Bank Mega. It was
one of the few banks able to survive the economic crisis of the 1990s without government assistance. The company is listed on the Indonesia Stock Exchange. The majority stakeholder is CT Corpora, run by former government minister Chairul Tanjung, whose other businesses span media, entertainment and natural resources.
ffBudget noodle brand focuses on value for money
Sarimi is the third-largest instant noodle brand in Indonesia, and as one of the lower priced brands available, enjoys popularity among lower income-earners and more rural consumers. In its
communications, the brand tends to feature rural settings and well-known musicians whose traditional ‘dangdut’ music is popular in rural neighborhoods.
Following the success of their double pack, Sarimi Isi 2, a couple of years ago, Sarimi has launched an even bigger
pack and several new flavors. Its advertising slogan is “Sarimi lengkap puasnya”, or “With Sarimi, satisfaction is complete”, with communications focused on the low price, large pack size,
and the fact that packs include toppings. Sarimi is distributed in several ASEAN countries, however sales are well below those of the more widely known Indomie brand, which is also made by Indofood. Indofood is listed on the Indonesia Stock Exchange.
COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US$ 154 million
HEADQUARTERS Jakarta
INDUSTRY Food and Dairy
YEAR FORMED 1982
f112 BrandZTM Top 50 Most Valuable Indonesian Brands 2015