Page 110 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

SECTION 03
BRANDZTM TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015
COMPANY MNC Sky Vision Tbk PT BRAND VALUE US$ 249 million HEADQUARTERS Jakarta INDUSTRY Entertainment YEAR FORMED 1994
Pay TV giant beams local
and international content
across Indonesia
Indovision is a subscription-based satellite television provider
that has a long-standing reputation in the market for using pioneering technology, and delivers quality local and international programming. The brand marked its 20th anniversary in 2014 with
a celebratory music concert and exhibition which involved many of its content and advertiser partners, including Electronic City, Disney Channel, HBO and Standard Chartered. The brand is part of MNC Sky Vision – the country’s biggest pay TV provider – which in turn is part of MNC Group, the largest integrated media group in Indonesia. The group also owns 4 out of 11 free-to-air TV channels, 19 pay TV Channels, as well as several tabloids, magazines and radio channels. The brand’s communications slogan is “Bukan yang lain”, which means “No other”. Most of the country’s competing pay TV brands are also part of the MNC Sky Vision family; Top TV was launched
in 2007 as a more affordable service than Indovision, which is a premium brand aimed at the middle classes. MNC Sky Vision is listed on the Indonesia Stock Exchange.
fffStrong links with national football brings success for shampoo brand
Clear is an anti-dandruff shampoo that over the past 40 years has become one of the biggest shampoo brands in Indonesia, thanks to heavy communications investment from parent company Unilever, and the appeal
of dandruff treatments in a tropical climate
where dandruff is a common problem. In its communications, Clear’s slogan is ”Tak Ada yang Disembunyikan”, or
“Nothing to hide”, which was introduced to the market in TV commercials featuring well-known Indonesian actor and singer Agnes Monica, in 2013. Clear positions itself as the only brand that is truly effective against dandruff. The brand has been a long-term supporter of Indonesian football and the footballing chant “Ayo Indonesia Bisa”, or ”Go, Indonesia, we can!”, has become associated with Clear. The brand has recently sponsored the AIB Academy for up-and-coming footballers. Of all the Unilever shampoo brands, Clear attracts the highest media investment. Unilever Indonesia is listed on the Indonesia Stock Exchange.
COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$ 216 million HEADQUARTERS Jakarta
INDUSTRY Personal Care
YEAR FORMED 1975
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