Page 25 - BrandZ Top 50 Most Valuable Latin American Brands 2015

BRAZIL
BRAND STORIES
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PARENTCOMPANY Naspers HEADQUARTERS SãoPaulo INDUSTRY Technology YEAROFFOUNDATION 1999 WEBSITE www.buscape.com.br BRANDVALUE US$395million
Buscapé is a free search engine for comparing prices and products and connecting consumers and sellers.
It is the largest free search engine in Latin America with approximately 30 million visits per month and over 11 million registered products. Buscapé establishes business partnerships with shops, brands and products and groups and then organizes their goods and services in an online marketplace, making the purchase process much quicker and easier for customers. In 2009, Buscapé sold 91% of its shares to South African media conglomerate Naspers Limited, through its digital media company MIH Holdings – a move which has contributed to the internationalization of the brand.
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PARENTCOMPANY EmbraerSA HEADQUARTERS SãoPaulo INDUSTRY Airlines YEAROFFOUNDATION 1969 WEBSITE www.embraer.com.br BRANDVALUE US$374million
Embraer is the third largest commercial aviation company in the world.
Embraer was created in 1969 as an initiative of the Brazilian government in a strategic project to establish the aviation industry in the country. Privatized in 1994, the company designs, develops, manufactures and markets systems and aircrafts. Its core business is the business segment of Commercial Aviation, Executive Aviation, and Defense & Security Systems.
It has factories and offices in various parts of the world and more than 5,000 aircraft delivered on all continents. Today it is one of the leading aerospace exporters in the world.
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
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PARENT COMPANY Grupo Pão de Açúcar HEADQUARTERS São Paulo
INDUSTRY Retail
YEAR OF FOUNDATION 1989
WEBSITE www.extra.com.br BRAND VALUE US $381 million
Extra is a multi-sector banner of Brazil’s largest retail conglomerate, Grupo Pão de Açúcar.
Extra’s retail portfolio includes over 130 hypermarkets called Extra Hiper; the convenience store Minimercado Extra and approximately 204 full-line supermarkets called Extra Supermercado. The brand also includes pharmacies called Drogarias Extra, (located within existing Extra outlets) and operates Extra gas stations at some retail locations. It runs home appliance stores and is also present online.
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PARENT COMPANY Localiza SA HEADQUARTERS Belo Horizonte INDUSTRY Car Rental
YEAR OF FOUNDATION 1973 WEBSITE www.localiza.com BRAND VALUE US $369 million
Localiza operates the largest car rental network in Brazil.
Localiza began its rental operations in 1973, with six used and financed Volkswagen Beetles in the city
of Belo Horizonte. Today it has 560 branches in 243 cities throughout Brazil and eight other countries in Latin America. The expansion beyond Brazil was made possible by the franchising of Localiza’s branches. Its total fleet is over 118,000 cars. Localiza also offers commercial leasing and used car sales.
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PARENT COMPANY Lojas Renner SA HEADQUARTERS Porto Alegre INDUSTRY Retail
YEAR OF FOUNDATION 1912 WEBSITE www.lojasrenner.com.br BRAND VALUE US $320 million
Lojas Renner is Brazil’s largest apparel retailer.
Having expanded rapidly following a public offering
in 2005, Lojas Renner now operates around 260 stores all over Brazil. The organization began in 1912
as AJ Renner, a retailer specializing in outdoor gear
for gauchos in rural areas. The style became popular with city customers. The company transformed into
a department store retailer, with an expanded range, during the 1940s. It was renamed Lojas Renner in 1965 and became publicly traded in 1967.
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PARENT COMPANY Magazine Luiza SA HEADQUARTERS São Paulo
INDUSTRY Retail
YEAR OF FOUNDATION 1957
WEBSITE www.magazineluiza.com.br BRAND VALUE US $310 million
Magazine Luiza is one of Brazil’s largest appliance retailers.
The chain focuses on serving the nation’s low-to-middle income consumers. It employs more than 24,000 people and operates a network of 736 stores. These stores are located in 16 Brazilian states and supported by a network of eight distribution centers.
Magazine Luiza was one of the first companies to adopt the multichannel approach to retail. Brazil’s second largest online retailer, it is also an innovator in the use of social media to drive online sales, which grew 40 percent last year and now account for 11 percent of total company sales.
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PARENT COMPANY OdontoPrev SA HEADQUARTERS Barueri
INDUSTRY Health Care
YEAR OF FOUNDATION 1987 WEBSITE www.odontoprev.com.br BRAND VALUE US $312 million
OdontoPrev is the largest dental benefits company in Brazil, with over five million members.
The organization develops dental plans for corporate, institutional and not-for-profit clients. The OdontoPrev network includes approximately 25,000 certified dentists of which approximately 16,000 are specialists and post-graduates, located in more than 2,000 cities throughout Brazil. To reach people in the underserved rising middle class, OdontoPrev recently launched an initiative to sell dental plans directly to consumers.
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PARENT COMPANY Estácio Participações SA HEADQUARTERS Rio de Janeiro
INDUSTRY Education
YEAR OF FOUNDATION 1970
WEBSITE www.portal.estacio.br BRAND VALUE US $301 million
Estácio is one of Brazil’s largest private-sector post- secondary groups, in terms of student numbers.
With a strong presence across most of Brazil, Estacio has more than 500,000 students distributed in university centers and colleges. There are more than 5,000 teachers offering post-graduate courses, undergraduate and other educational courses. It is also well known for offering Summer Courses open to the community in the months of July and January.
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