Page 27 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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BRAZIL
BRAND STORIES
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PARENTCOMPANY GolSA HEADQUARTERS SãoPaulo INDUSTRY Airlines YEAROFFOUNDATION 2001 WEBSITE www.gol.com.br BRAND VALUE US $205 million
GOL is the second largest airline company for domestic fights in Brazil.
With its low cost, low fare business model, Gol has democratized air travel in Brazil and South America. GOL has a route network in South America and
the Caribbean, with almost 900 flights a day to
62 destinations, domestic and international, in 13 countries. The company has several partnerships with key international airlines, such as Delta Airlines, AeroMexico and Air France.
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PARENTCOMPANY JBSSA HEADQUARTERS SãoPaulo INDUSTRY Food&Dairy YEAROFFOUNDATION 1953 WEBSITE www.friboi.com.br BRAND VALUE US $198 million
Friboi is the beef brand of JBS Group, the largest meat processing company in Brazil.
Friboi began in 1953 in Anápolis city in the state of Goiás, where José Batista Sobrinho started selling beef in his local neighborhood. Later he moved the business to Brasilia, then the new capital of Brazil. Within a decade his company had a presence in many cities in the central-west region and by the 1980s he was selling beef to supermarkets all over the country.
Friboi became part of JBS Group in 2007.
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
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PARENT COMPANY Raia Drogasil SA HEADQUARTERS São Paulo INDUSTRY Retail
YEAR OF FOUNDATION 1905 WEBSITE www.drogaraia.com.br BRAND VALUE US $198 million
Droga Raia is Brazil’s fifth largest retail drugstore (by sales revenue), with a strong presence in southeast, midwest and southern regions throughout 544 stores.
The story began in 1905 with the opening of Pharmacia Raia in Araraquara City in the São Paulo state. At that time, the pharmacist prepared his customer’s medical prescriptions entirely by hand. The name DrogaRaia was adopted in 1982 and in 2011, DrogaRaia and Drogasil merged, becoming Raia Drogasil S.A., the largest company in Brazil’s pharmaceutical sector.
PARENTCOMPANY WalmartdoBrasilSA HEADQUARTERS SãoPaulo
INDUSTRY Retail
YEAROFFOUNDATION 2006
WEBSITE www.mercadotododia.com.br BRANDVALUE US$188million
Todo Dia’s ‘neighborhood store’ format focuses on providing low-price every day goods to the consumers.
Todo Dia opened in 2006 in the northeast region of Brazil. Today it is a network of supermarkets and hypermarkets of approximately 180 stores throughout the country. A strong sense of corporate social responsibility means the company gives priority to hiring people from the communities where it operates.
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PARENT COMPANY Arezzo Indústria e Comércio SA HEADQUARTERS Campo Bom
INDUSTRY Retail
YEAR OF FOUNDATION 1972
WEBSITE www.arezzo.com.br BRAND VALUE US $193 million
Arezzo is a leading retailer of women’s fashion footwear and accessories.
Two brothers, Anderson and Jefferson Birman, created the Arezzo brand in 1972. Today the brand focuses on high quality and contemporary designs, introducing around eight new collections annually. Currently Arezzo operates 455 brand franchise stores and 53 own stores. The Arezzo Company also markets under three other brands: Schutz, Anacapri and Alexandre Birman. With the inclusion of these brands, the company is present at more than 2,700 points of sale.
PARENTCOMPANY TAMSA HEADQUARTERS São Paulo INDUSTRY Airlines
YEAR OF FOUNDATION 1961 WEBSITE www.tam.com.br BRAND VALUE US $176 million
TAM is the largest airline of Brazil and Latin America.
Although TAM is now known for its domestic and international passenger service, the airline began in 1961 as an airfreight company, operating small one- engine planes from its base in Marília in the state of São Paulo. As the company grew, it acquired regional carriers and developed a reputation for good customer service. In 2010, the company signed an agreement with LAN, the Chilean airline, to form the LATAM Airline Group.