Page 24 - BrandZ Top 50 Most Valuable Latin American Brands 2015

BRAZIL
BRAND STORIES
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PARENTCOMPANY SmilesSA HEADQUARTERS Barueri INDUSTRY LoyaltyPrograms YEAROFFOUNDATION 1994 WEBSITE www.smiles.com.br BRANDVALUE US$493million
Smiles is engaged in loyalty rewards. It was initially developed in 1994, as a part of Varig (a Brazilian airline company that went bankrupt in 2010).
Today Smiles is an independent business unit that administers, manages and operates exclusively The Smiles Program’s GOL Linhas Aéreas
The company has partnerships with companies and various branches of the market providing benefits, products and services institutions, in addition to rewards for air services. The Smiles Program has over 10 million members and 150 air and non-air partners.
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
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PARENT COMPANY UnitedHealth Group HEADQUARTERS Rio de Janeiro INDUSTRY Health Care
YEAR OF FOUNDATION 1972
WEBSITE www.amil.com.br BRAND VALUE US $472 million
Amil is the largest provider of managed health care in Brazil.
From its beginnings in 1972 with the acquisition of Casa de Saúde São José (a small maternity clinic in the city of Duque de Caxias), Amil has expanded both organically and through strategic acquisitions and now has about five million members. The company provides medical plans for both individuals and businesses, and its network of providers includes more than 3,300 hospitals, 11,000 clinics and 12,000 laboratories. UnitedHealth Group, the giant Amercian healthcare company, bought Amil operations in 2012.
PARENTCOMPANY KrotonEducacional HEADQUARTERS BeloHorizonte INDUSTRY Education YEAROFFOUNDATION 1993
WEBSITE www.anhanguera.com BRANDVALUE US$457million
Anhanguera Educacional is one of Brazil’s largest private education companies.
Founded in 1994 by a group of professors, Anhanguera Educacional Participações provides post-secondary education to prepare individuals for productive roles
in Brazil’s fast-developing economy. With more than 73 campuses and hundreds of long-distance learning centers, Anhanguera serves more than 400,000 students, many of who come from lower income and rural backgrounds. In 2013 Anhanguera was acquired by Kroton Educacional, creating the world’s largest educational group with more than 1.4 million students.
PARENTCOMPANY TOTVSSA HEADQUARTERS São Paulo INDUSTRY Technology
YEAR OF FOUNDATION 1969 WEBSITE www.totvs.com BRAND VALUE US $439 million
TOTVS is Brazil’s largest provider of integrated information technology solutions and the second largest in Latin America.
Known for its innovation and high level of customer service, TOTVS has been growing rapidly and delivering strong financial results. The company’s origins date back to a service bureau called SIGA (Sistemas Integrados de Gerência Automática Ltda, formed in 1969. In 2006, in advance of an IPO, the company changed its name from Microsiga Software SA to TOTVS SA. It is currently the leader in ERP in Brazil, with 50 percent of market share.
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PARENT COMPANY Multiplus SA HEADQUARTERS São Paulo
INDUSTRY Loyalty Programs
YEAR OF FOUNDATION 2010
WEBSITE www.multiplusfidelidade.com.br BRAND VALUE US $401 million
Multiplus provides a network of loyalty programs across diverse business sectors and currently has almost 13.8 million participants.
The sectors include airlines, hotels, rental cars, retail, banking and gas stations. Multiplus members enjoy the flexibility of earning and redeeming points without restriction within the network. TAM Airlines formed the company in 2009 to expand and strengthen its own frequent flyer program. In addition to TAM, the list of partnerships includes Oi (telecommunications), Livraria Cultura (bookstore), Accor (hotels), Peugeot (cars) and Apple (technology). Multiplus also provides services for managing, interconnecting and operating customer loyalty programs.
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PARENTCOMPANY IguatemiEmpresasdeShoppingCenters HEADQUARTERS SãoPaulo
INDUSTRY Retail
YEAROFFOUNDATION 1979
WEBSITE www.iguatemi.com.br BRANDVALUE US$472million
Iguatemi is one of the largest shopping mall operators in Brazil.
The company designs, develops and operates regional centers throughout the country. Formed in 1979, the company initiated its shopping center activity with the acquisition of Construtora Alfredo Matias SA. The transaction included an ownership interest in Iguatemi São Paulo, which was constructed in 1966 as the first shopping center in Brazil. The company also developed the first shopping center in the Brazilian countryside – Iguatemi Campinas – and the first shopping center in the southern region of Brazil – Iguatemi Porto Alegre.
PARENTCOMPANY ValeSA HEADQUARTERS Rio de Janeiro INDUSTRY Mining
YEAR OF FOUNDATION 1942 WEBSITE www.vale.com BRAND VALUE US $467 million
Vale is the third-largest mining company in the world and the largest producer of iron ore and nickel.
The company gains more than 50 percent of its revenue from iron ore. Diverse mining operations including copper, bauxite, potash and aluminum generate the balance of revenues. One of Brazil’s largest logistics companies with railroads, ports and fleets of ships, Vale also operates in the electric energy sector, participating in several consortia and running nine hydroelectric plants. Originally government- owned, Vale became a private company in 1997.
PARENTCOMPANY JBSSA HEADQUARTERS SãoPaulo INDUSTRY Food&Dairy YEAROFFOUNDATION 1956 WEBSITE www.seara.com.br BRANDVALUE US$436million
Seara is Brazil’s largest exporter of pork meat.
The story began in 1956 in the city of Seara City, in Santa Catarina (a state in Brazil), with the inauguration of the first large fridge in the region. The expansion of business and investments in quality processes and products made the Seara brand synonymous with quality in poultry and pigs, both “in natura” and processed.
Seara is controlled by JBS Group, a world leader in processing and exporting of bovine, ovine meat and poultry.
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