Page 67 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
Other important changes among Indians over the past three years suggest a strong desire for stability, higher regard for communal over personal interests and greater consideration of India’s interests over those of the wider world.
When asked if they’d prefer to live in a society with a high degree of stability rather than one that embraces change and new ideas, 61 percent of Indians chose stability in the 2015 Global MONITOR survey, compared with 51 percent a year earlier and 46 percent in 2013.
While the desire for stability seems counter to the May 2014 election results,
which endorsed change, Indians may feel the need for a breather after the disruptions of the past several years. It’s also possible that the desire for stability relects the expansion of a middle class that wants to preserve its new status.
In 2013, 49 percent of Indians agreed they should prioritize the interests of the wider community over their own. That number rose to 57 percent in the 2014 Global MONITOR and 61 percent in 2015. The concern for the collective over the individual is consistent with Indian values.
The number of Indians who said that they’re more inclined to put the interests of India ahead of the interests of the
wider world rose steadily from 55 percent in 2013 to 59 percent in 2014 and 62 percent in 2015. This result also is consistent with the current political climate and increased investment in building new cities and improving infrastructure.
Indian aluence is increasing. Analysis by The Futures Company places India among countries with consumers that are both willing and able to spend. Changing attitudes will inluence how and where these consumers spend their money and on what brands.
. Indian attitudes are changing.
Indian attitudes are changing about the kind of society they want to live in and their responsibilities for creating that society.
. Indians are optimistic about inances
Indian consumers are optimistic both about their country’s inances and their own.
Stability vs. Change
2013
2014
2015
% choosing stability
Community vs. Individual
2013
2014
2015
% choosing community
India vs. World
2013
2014
2015
46% 51%
61%
57% 61%
55% 59%
62%
Country
% saying country’s inances are going well
Personal
% saying personal inances are going well
Global MONITOR average
77%
49%
37%
57%
52%
India
Global MONITOR average from 24 surveyed countries.
% choosing India
Source: Global MONITOR 2014/The Futures Company
Source: Global MONITOR 2014/The Futures Company
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