Page 66 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part2 | MarketIntelligence-MarketCharacteristics
Market Characteristics: Consumers
Changing attitudes will impact brands
Indian consumers are changing. That much is clear from the May 2014 election result when voters elected Bharatiya Janata Party candidate Narendra Modi as prime minister, deposing the Indian National Congress party, which had governed India almost continuously since the country’s independence in 1947.
ffffBut how are Indian consumers changing and what do the changes mean for brand building? The Futures Company examines these questions in its Global MONITOR, a perpetually updated resource for consumer and social trends and insights across 24 countries.
Especially important, The Futures
Company found that Indians today
feel more empowered. In a notable
shift, almost three quarters of Indians
surveyed in 2014 agreed with the 2013 statement, “I feel I can make a difference 2014 to the world around me through the
Indians feel empowered...
Indians feel that their choices can make a difference, and their choices about personal health and healthy foods, for example, will impact brands.
I actively take steps to improve my health regardless of whether I feel ill
2014
+11%
54
Extremely/very important in your personal life today: Buying only ethically produced goods 59
+15%
......ffchoices I make and the actions I take.” Less than two-thirds agreed with the statement just a year earlier.
Extremely/very important in your personal life today: Buying locally grown or made products
2013 2014
I suffer from stress
2013 2014
56
63
+7%
ff36
-7%
43
74
Source: Global MONITOR 2014/The Futures Company
66
2013
43
I feel I can make a difference to the world around me through the choices I make and the actions I take
2013 2014
64
73
+9%