Page 69 - BrandZ Top 50 Most Valuable Indian Brands 2015
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TOP 50 MOST VALUABLE INDIAN BRANDS 2015
Digital Connectivity in India
Wireless subscriptions per 100 people
Rural
415 million
Urban
559 million
Internet users per 100 people
15.1
51.6 61.4
Active Internet Users
Projected Internet Users 2018
(2013)1
3
45.8
269 million
(June 2015)2
Wireless subscriptions
Rural
280 million
Rural
81 million
Urban
Urban
300 million
E-commerce market size
$13.5 billion
(2014)
Sources:
1 International Telecommunications Union (ITU)
2 Internet and Mobile Association of India (IAMAI) estimate for active Internet users
3 IAMAI and The Boston Consulting Group, India@Digital Bharat report
4 World Bank
5 Telecom Regulatory Authority of
India
6 IAMAI and Indian Market Research Bureau (IMRB)
Some numbers are slightly afected by rounding.
188 million
580 million
(2013)
4
(April 2015)
5
6
71 135
89 153
973 million
Projected e-commerce market size 2018
$75 billion
(2014)6
Social Media Users
Urban Rural 118
25 million million
(2014)6
143 million
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