Page 162 - BrandZ Top 50 Most Valuable Indian Brands 2015
P. 162
Part5 | TheIndiaTop50-BrandBuildingBestPractices
Brand Building: Shopper Marketing
Shopper marketing will benefit Indian brand owners
and the complex retail sector
Immaculate in-store execution is key to shopper engagement
Krishnakoli Sengupta Kumar
Head of Marketing Smollan India Krishnakoli@smollan.co.in
ffffffffffffffffffffffffffSmollan is an international retail solutions company. Focused on perfecting retail and shopper experiences, we are the pivot point where the retailer, brand owner and shopper intercept. We deliver growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, activation, and information and technology.
www.smollan.co.za
162
