Page 160 - BrandZ Top 50 Most Valuable Indian Brands 2015
P. 160

Part5 | TheIndiaTop50-BrandBuildingBestPractices
Brand Building: Social Media
Deceptively familiar, social media in India is distinctively Indian
Brands need to understand how Indians communicate online
Divya Khanna
VP, Strategic Planning Director J. Walter Thompson Divya.Khanna@jwt.com
fff..ffffffffJ. Walter Thompson is South Asia’s leading and most admired marketing communications agency that offers a truly integrated network across South Asia. It provides powerful 360 degree total communication solutions to its clients across India through: Mainstream advertising, Hungama Digital Services, Social Wavelength, Encompass, Thompson Social and J. Walter Thompson Rural.
www.jwt.com
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