Page 164 - BrandZ Top 50 Most Valuable Indian Brands 2015
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Part5 | TheIndiaTop50-BrandBuildingBestPractices
Brand Building: Social Media
Brands need to adjust traditional marketing to reach rising number of social media users
Social media is a massive conversation, not simply another channel
Vartika Hali
Head
Firefly Millward Brown, South Asia Vartika.Hali@fireflymb.com
ffffffffffffffffffFirefly Millward Brown is one of the largest global qualitative research practices. We use our in-depth understanding of marketing and consumer behavior to identify true brand opportunities that inspire strategic recommendations to drive brand success. Brands benefit from Firefly’s cultural understanding of the 40 local markets we serve and the regional and global context we provide.
www.fireflymb.com
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