Page 113 - BrandZ Top 50 Most Valuable Indian Brands 2015
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TOP 50 MOST VALUABLE INDIAN BRANDS 2015
India Top 50 and Global Top 50 are
comparable in brand equity metrics.
India brands are generally comparable to global brands in all of the BrandZM metrics that comprise brand equity.
... And diverge in metrics of competitive advantage
Indian and global brands diverge somewhat in three BrandZM measurements of competitive advantage.
113
Diferent
122
Diferent
120
Meaningful
119
Meaningful
121
Salient
130
Salient
131
Premium Power
Potential
100 is an average score; 105 and above is a good score
112 229 101
100 is an average score; 105 and above is a good score
Source: BrandZM / Millward Brown Based on the BrandZM India Top 50 and Global Top 50
Source: BrandZM / Millward Brown Based on the BrandZM India Top 50 and Global Top 50
111 186 105
Premium Power
Potential
