Page 115 - BrandZ Top 50 Most Valuable Indian Brands 2015
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TOP 50 MOST VALUABLE INDIAN BRANDS 2015
BrandZM Analysis: Diferent
India and Global Top
50 match in being
perceived as Diferent
The BrandZM India Top 50 brands scored 120 in being Diferent compared with a score of 122 for the BrandZM Global Top 50, indicating that brands in the India ranking are comparable to the global brands in the Diferent metric.
Diferent, the perception that a brand is unique or trendsetting, is an important driver of brand value and Premium,
the consumer’s willingness to pay for perceived uniqueness and consequently improve the brand’s proit margin.
A recent analysis of the BrandZM Top 100 Most Valuable Global Brands found
BRAND IMPLICATIONS
It’s an unusual accomplishment for a inancial institution, like State Bank of India, to achieve
a high Diferent score. The presence of two alcohol brands, Kingisher and McDowell’s, indicates the importance of being special in your category. These successes suggest that
in most categories brands from India have an opportunity to strengthen competitive advantage by being Diferent.
that brands viewed as most Diferent grew 124 percent in Brand Value over a decade, while brands viewed as less Diferent increased only 24 percent.
Some of the India Top 50 brands substantially surpassed the average Diferent score, however they did not match the top scoring global
leaders. The leading brands from
India in Diferent, and their scores, are Kingisher beer (201), State Bank of India (182) and McDowell’s, an alcohol brand (174). Leading the global brands in Diferent are Apple (238), IKEA (218) and Pampers (179).
115
Average Diference
122 120
238
201
Top 3 Brands
218 179
182 174
Diferent: India and Global Top 50 are comparable
The India and Global Top 50 are comparable in being perceived as Diferent. The BrandZM Indian Top 50 brands scored 120 in Diferent compared with a score of 122 for the BrandZM Global Top 50.
100 is an average score; 105 and above is a good score
Source: BrandZM / Millward Brown / Based on the BrandZM India Top 50 and Global Top 50
