Page 111 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
BrandZM Top 50 Most Valuable Indian Brands 2015
Brand
26
27 Surf Excel
28 Brooke Bond
29
30
31
32
33
34
35
36
37 MRF
38
39
40
41
42
43 Bagpiper
44
45 Hindustan Petroleum 46
47
48 Rin
49 Bharat Petroleum 50
Category
Rank Brand change Contribution
2 3 -2 5 1 4 -2 2 -12 4 4 3 -2 3
1 3
2 3
2 5 NEWENTRY 2 NEWENTRY 4
0 4 0 3 2 2
Brand Value 2015 $M
Brand Value 2014 $M
742 778 641 754
1,127 511 570 520 491 451
450 416 367 569 372 552 297 539 273 328 302 393
Brand Value % change 2015 vs. 2014
44% 34% 41%
*The Brand Value of Indian Oil, HP and Bharat Petroleum includes only their retail business
Source: Millward Brown (including data from BrandZM and Bloomberg)
Brand Contribution measures the inluence of brand alone on inancial value, on a scale of 1 to 5, 5 highest
111
PersonalCare 1,070 Home Care 1,041 Soft Drinks 904 FoodandDairy 816 FoodandDairy 770 Personal Care 759 Banks 712 PersonalCare 704 PersonalCare 654 Paints 648 Banks 645 Tires 630 FoodandDairy 598 Banks 532 Insurance 531 Automobiles 520 Insurance 518 Alcohol 517 Personal Care 502 Motor Fuels 489 Banks 469 FoodandDairy 468 HomeCare 418 Motor Fuels 409 Automobiles 403
8% -32% 49% 25% 35% 33% 44%
33% 28% 45% -8% 39% -6% 69% -9% 72% 43% 38%
-10 1 -1 2 -11 2 2 5 -12 3 1 2 -4 3 -4 4 -9 2 NEWENTRY 1
4%