Page 110 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part4 | TheIndiaTop50-TheIndiaTop50Ranking
BrandZTM Top 50 Most Valuable Indian Brands 2015
TBrand
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14 McDowell’s 15
16 Indian Oil
17 Kingfisher
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19 Active Wheel 20
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24 Horlicks 25
Brand Value Category 2015 $M
Banks 12,577 Telecom Providers 11,039 Banks 9,374 Banks 5,122 Paints 3,867 Automobiles 3,345 Automobiles 2,907 Banks 2,494 Banks 2,394 Automobiles 2,318 TelecomProviders 1,981 Lubricants 1,773 Banks 1,542 Alcohol 1,516 FoodandDairy 1,498 Motor Fuels 1,436 Alcohol 1,374 Automobiles 1,304 Home Care 1,301 Food and Dairy 1,263 Jewelry 1,240 Banks 1,230 TelecomProviders 1,224 Food and Dairy 1,217 PersonalCare 1,177
Brand Value 2014 $M
9,425 8,217 6,828 3,536 2,812 3,034 2,164
1,721 1,510 1,882 1,264 1,059 1,395 1,228 1,498 1,345 1,196 982 879 880 764 1,636 1,018 907
Brand Value % change 2015 vs. 2014
33% 34% 37% 45% 38% 10% 34%
NEWENTRY
39% 54% 5% 40% 46% 9% 22% -4% 2% 9% 32% 44% 41% 61% -25% 20% 30%
Rank change
0 0 0 0 1
-1 0
0 1 -3 3 6 -1 1 -4 -3 -1 2 4 2 4 -13 -4 -3
Brand Contribution
3 2 4 3 4 3 2 2 1 2 1 5 3 4 2 3 3 2 3 3 3 2 1 4 1
*The Brand Value of Indian Oil, HP and Bharat Petroleum includes only their retail business
Source: Millward Brown (including data from BrandZTM and Bloomberg)
Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest
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