Page 7 - BrandZ Top 50 Most Valuable Indonesian Brands 2015
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BRAND BUILDING BEST PRACTICE
122 Lessons from China By Peter Walshe,
BrandZM Global Strategy Director, Millward Brown
124 Big Ideals
By Katryna Mojica,
Chief Executive Oicer, Ogilvy & Mather
126 Localization
By Richard McLeod,
Account Director, Millward Brown
130 Happily Ever After By Avinash Pareek,
Strategy and Communications Planning Director, Maxus
132 Creating Complex Brand Personalities By Kris Constantoulas,
RESOURCES
140 BrandZM Valuation Methodology
144 BrandZM Reports, Apps and iPad Magazine 150 WPP Company Contributors
158 WPP Company Brand Building Experts
160 BrandZM Global Top 100 Team
Head of Strategy, Y&R
134 Diving into Digital By Manoj Damodaran,
Head of Digital, MEC
CONTENTS
