Page 9 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

WELCOME
doubt, a land of opportunity, both for its people and for the brands that seek their loyalty.
Whether you’re an Indonesian or an international company, in this report you’ll ind knowledge and insight to help you create and grow brands in Indonesia more efectively.
On page 24, Take Aways provide succinct, action-oriented recommendations for brands based on our expert analysis of the market. We’ve also included summaries of Indonesia’s Top 50 most valuable brands. Brand experts from WPP companies across Indonesia share their market wisdom and sharp insights through extensive Thought Leadership and Best Practices essays, and we present all this with stunning photography and a vibrant design that relects the dynamism and variety of the country itself.
At WPP, the global communications services leader, our companies have been engaged in Indonesia for 16 years. Today, 1,500 people work across WPP companies providing advertising, marketing, insight, media, digital, shopper marketing and PR expertise. It’s part of our global presence in 112 countries. By linking all this talent, creativity, wisdom, and horizontality, we amplify global trends and insights that help our clients in useful and unique ways.
We invite you to access our unrivalled BrandZM resource library. Along
with the new BrandZM Top 50 Most Valuable Indonesian Brands report, the library includes these annual studies: BrandZM Top 100 Most Valuable Global Brands, BrandZM Top 100 Most Valuable Chinese Brands, and BrandZM Top 50 Most Valuable Latin American Brands. To download these and other reports, please visit www.BrandZ.com. For the interactive BrandZM mobile apps go to www.BrandZ.com/mobile.
The backbone of all this intelligence remains the WPP proprietary
BrandZM study. The planet's largest and consumer-focused source
of brand equity knowledge and insight, and the unique and world authoritative BrandZM brand valuation methodology by Millward Brown. First we analyze relevant corporate inancial data and strip away everything that doesn’t pertain to the branded business. Then we take a critical step that makes BrandZM unique and deinitive among brand valuation methodologies. We conduct ongoing, in-depth quantitative consumer research with more
than 170,000 consumers annually, across more than 50 countries, to assess consumer attitudes about, and relationships with, over 100,000 brands.
Our database includes information from over three million consumers. It reveals the power of the brand
in the mind of the consumer
that creates predisposition to buy and, most importantly, validates a positive correlation with better sales performance.
At WPP, we’re passionate about using our creativity to create and build strong, diferentiated brands that deliver lasting shareholder value. To learn more about how to apply our experience and expertise to beneit your brand, please contact any of the WPP companies that contributed expertise to
this report. Turn to page 150 for summaries of each company and the contact details of key executives. Or feel free to contact me directly.
David Roth
CEO The Store WPP, EMEA David.Roth@wpp.com Twitter: davidrothlondon Blog: www.davidroth.com
Brand Selection Criteria
Our proprietary BrandZM brand valuation methodology makes the Top 50 Most Valuable Indonesian Brands the deinitive study of brands in Indonesia. The uniquely consumer- facing BrandZM methodology combines extensive and on-going consumer research with rigorous inancial analysis. (See page 140 for the full methodology and criteria.)
We gathered brand perceptions from consumers across the Indonesian market, in both urban and rural areas, and asked about brands with all kinds of ownership structures: individual private brands, family-owned conglomerates, MNCs (Multinational Corporations), and SOEs (State Owned Enterprises). We selected brands
that met either of the two qualifying criteria: The brand was originally created by an Indonesian enterprise and is owned by an enterprise listed on a credible stock exchange; or the brand is owned by an enterprise listed on Jakarta Stock Exchange.
This approach produced a carefully conceived ranking of brands in 11 consumer-facing categories, such as home care, personal care, food and dairy, and soft drinks. The ranking does not include any business-to- business brands, regardless of value, because they are outside the scope of this report.
To learn more about the BrandZM valuation methodology, please contact:
Elspeth Cheung
Global BrandZM Valuation Director, Elspeth.Cheung@millwardbrown.com
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