Page 6 - BrandZ Top 50 Most Valuable Indonesian Brands 2015
P. 6
CONTENTS
THOUGHT LEADERSHIP
INTRODUCTION
64 14 Overview 66
18 Key Results
22 Cross-Category Trends
24 Key Take Aways
34 Economy and Demographics 36 History
40 Media Spending
42 Brand Value
46 Brand Age
47 Brand Ownership
48 Brand Contribution
50 Brand Indonesia
68
6 BrandZTM Top 50 Most Valuable Indonesian Brands 2015
56
58
60
Indonesian Narratives
By Lara-Lee Burn,
Head of Firefly Millward Brown
Empowered Youth
By Daniel B. Siswandi,
Chief Strategy Officer, J. Walter Thompson
Demanding Consumers
By Suresh Subramanian, Managing Director, TNS
The Truth About Premium
By Nadya Ardianti,
Account Director, Kantar Worldpanel
From Fragile to Agile
By Thomas Sutton, Technical Advisor, Landor
E-Commerce
By Maneesheel Gautam, Leader, Invention, MindShare
TffTHE INDONESIAN TOP 50
74 Indonesian Top 50 Ranking 78 Our Insights
80 Brand Profiles 1-12 86 Our Insights
90 Brand Profiles 13-24 96 Our Insights
100 Brand Profiles 25-36 106 Our Insights
110 Brand Profiles 37-50 117 Our Insights
TTT
