Page 90 - Connecting Media, Technology And Brands To Tomorrow's Consumer

Section 06
Resources // WPP COMPANY CONTRIBUTORS
RESOURCES
WPP COMPANY CONTRIBUTORS
These companies contributed knowledge, expertise and perspective to the report
Added Value is a leading global strategic marketing consultancy providing
brand strategy, innovation, insight and communications services. Added Value has 17 offices in 11 countries across Europe, North America and Asia-Pacific, and is accredited among “Best Companies to Work For 2014”. Added Value is part of Kantar, the data investment management division of WPP, the world leader in marketing communications services. Follow us @AddedValueGroup.
www.added-value.com
Kate McDougle
Head of Global Communications K.Mcdougle@added-value.com
Brand Union is a leading WPP-owned global brand agency with over 500 people in 23 locations, serving every major market. The agency has deep expertise in brand strategy, design, brand management and employee engagement, and is in the business of helping clients define, create, and curate positive moments of interaction.
We believe that experiences form the basis of all kinds of human relationships and that the strongest bonds form over time as a result of multiple positive encounters. Using our proprietary experience framework, we create brand imprints to help us understand how consumers view and experience brands and how we can help enhance every moment of interaction.
www.brandunion.com
Terry Tyrrell
Worldwide Chairman Terry.Tyrrell@brandunion.com
Burson-Marsteller, established in 1953,
is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents.
www.Burson-Marsteller.com
Donald A. Baer
Worldwide Chair and CEO Don.Baer@bm.com
Founded in Chicago in 2012, Cavalry is a 65-person integrated advertising agency with particular expertise in marketing to men and using those insights to drive growth for underdog brands. Cavalry began with traditional advertising responsibilities for two MillerCoors brands. Today the agency leads strategy, advertising, social media, and digital marketing for Coors Light, Coors Banquet, Keystone Light, Smith and Forge Hard Cider, Redd’s Apple Ale and the MillerCoors Innovation pipeline as well as Coors Banquet in Canada.
www.cavalryagency.com Marty Stock
CEO Marty.Stock@cavalryagency.com
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s brand marketing work and world-class digital media campaigns have attracted top brands around the world, winning awards at the Cannes Health Lions, the Global SABREs and the Global PRWeek Awards. With a creative network of more than 1,200 employees in over 50 offices across North America, EMEA and Asia, the agency has been named a “Best Place to Work” by PRWeek, Crain’s NY, Advertising Age and PRNews.
www.cohnwolfe.com
Jill Tanenbaum
CMO Jill.Tanenbaum@cohnwolfe.com
Digit is a design company that has
spent the last 15 years at the forefront of technology. All of our work is underpinned by our philosophy called Simple
Human Interaction. It’s all about making technology invisible, and using it to enable people and brands to communicate better.
www.digitlondon.com Laura Simon
Managing Director Laura.Simon@digitlondon.com
Firefly Millward Brown is one of the largest global qualitative research practices. We use our in-depth understanding of marketing and consumer behavior to identify true brand opportunities that inspire strategic recommendations to drive brand success. Brands benefit from Firefly’s cultural understanding of the 40 local markets we serve and the regional and global context we provide.
We are passionate about people and
how they interface with brands. It is the pursuit of this interaction that allows us to deliver illuminating insights for our clients’ businesses.
www.fireflymb.com Steve Hales
Head of Firefly Millward Brown UK Steve.Hales@fireflymb.com
Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures.
FITCH is a leading global retail
and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include Adidas, B&Q, Lexus, Brown-Forman, Dell, Toyota, H&M, Philips, and McLaren Automotive.
www.fitch.com
Gavin Clark
Global Development Director Gavin.Clark@fitch.com
Forward is a leading content-marketing agency based in London, Shanghai
and Singapore. We create engaging, shareable editorial in multiple languages, raising brand awareness and driving sales. Clients include Patek Philippe, American Express, Standard Life, Fidelity, B&Q and Tesco. Find us at @tweetfwd.
www.forwardww.com
Adam Proops
Business Development Director Adam.Proops@forwardww.com
Over the past five years, Grey London
has transformed its creative and business performance, emerging as one of London’s fastest and most dynamic agencies. 2014 saw us named Campaign’s Network of the Year, Adweek’s Global Agency of the Year, IPA Effectiveness Agency of the Year, the most-awarded UK agency at D&AD (and third-most awarded globally) and Campaign Big Awards Direct Agency of the Year. Our in-house partners include The Social Partners (word-of- mouth/social media), GreyPOSSIBLE (digital), GreyShopper (shopper marketing), GreyWorks (production), and we work with companies including Vodafone, News UK, HSBC, McVitie’s, Duracell, Gillette, Volvo, GSK and Lucozade.
www.grey.co.uk Catherine Davis
Chief Marketing Officer Catherine.Davis@greyeu.com
Hill+Knowlton Strategies is a leading global strategic communications consultancy, providing services to local and multinational clients worldwide. The firm is globally headquartered in New York City, with 88 offices in 49 countries - including 13 offices in the US. Led by Global Chairman and CEO Jack Martin, Hill+Knowlton Strategies serves as a trusted advisor to clients, developing and executing communications campaigns and business strategies to manage the impact of the public on an organization’s reputation, brand and bottom line.
www.hkstrategies.com
Jack Martin
Global Chairman & CEO Jack.Martin@hkstrategies.com
This company is dedicated to the knowledge of people's behavior and
all their relationships - family, social, political - as well as their consumption habits and use of services. An expert on opinion and market research solutions (both off and online), quantitative and qualitative research, geo-marketing, innovation, data mining, analysis tools and data integration.
www.ibopeinteligencia.com Laure Castelnau
Executive Director –
Marketing & Business Development Laure.Castelnau@ibopeinteligencia.com
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