Page 92 - Connecting Media, Technology And Brands To Tomorrow's Consumer

Section 06
Resources // WPP COMPANY CONTRIBUTORS
RESOURCES
Penn Schoen Berland (PSB), a member
of Young & Rubicam Group and the
WPP Group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-
chip corporate, political and entertainment clients. PSB’s operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in over 90 countries. The company operates 11 global offices in Washington D.C., New York, Seattle, Los Angeles, Denver, London, Hamburg, Madrid, Dubai, Delhi and Singapore, that
are supported by in-house field capabilities and fully equipped to provide the complete creative solutions PSB clients need.
www.psbresearch.com
Jay Leveton
CEO JLeveton@ps-b.com
Shopper2Buyer (S2B) is solely dedicated to planning and buying media to reach shoppers in the right environment.
S2B leverages rich shopping data to drive proprietary insights and inform the marketing plan that encompasses all relevant media points along the shopper journey from “pre-trip” (out of store) to trip (in-store) and post-trip (advocacy and repeat), to ultimately closing the sale.
Using proprietary technology, S2B delivers plans for national, market and retailer-specific requests based on thorough consideration of in-store media placement and opportunities within each individual location.
www.shopper2buyer.com
Jill DeLelle
Director S2Binfo@shopper2buyer.com
Smollan is an international retail solutions company. Focused on perfecting retail
and shopper experiences, we are the pivot point where the retailer, brand owner and shopper intercept. We deliver growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, activation, and information and technology.
With extensive industry experience,
an exceptional human platform and sophisticated systems, Smollan has provided consistent excellence in operational execution for three generations.
www.smollan.com David Smollan
CEO David.Smollan@smollan.com
The Futures Company is a strategic insight and planning consultancy with offices in North America, Latin America, Europe and Asia-Pacific. Through our subscription and consulting services, we help clients to build more powerful connections with people and culture and to unlock new sources of growth.
The Futures Company was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich
and most recently, TRU. The Futures Company is part of Kantar, the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups.
www.thefuturescompany.com Lloyd Burdett
Head of Global Clients and Strategy Lloyd.Burdett@thefuturescompany.com
Over its 30-year history The Partners
has won a host of distinguished industry awards, including 17 D&AD Pencils, and is the only design agency to have won three Gold Lions at Cannes. Part of the global WPP Group, with studios in London, New York and Singapore, The Partners delivers brand strategy, innovation and creative ideas for clients including: Deloitte, Vodafone, Coca Cola, Investec, Argos, The National Gallery and eBay.
www.the-partners.com Jim Prior
CEO Jim@the-partners.com
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market- leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.
www.tnsglobal.com
Tina Aird
Global Marketing Manager Tina.Aird@tnsglobal.com
Consistently ranked among the
world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses. We blend creative, data and technology to connect customers and brands. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca- Cola, Ford, Microsoft, Pfizer, Telefónica, Shell, UnitedHealth Group and leading local brands are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY) and Young & Rubicam Group. Learn more at www.wunderman.com and @wunderman.
www.wunderman.com
Andrew Sexton
SVP, Press Relations. Andrew.Sexton@wunderman.com
Y&R is one of the leading global marketing communications companies, comprising the iconic Y&R Advertising agency;
VML, one of the world’s most highly regarded digital agencies; premier mobile marketing company iconmobile; shopper marketing and retail network Labstore; and Bravo, our integrated solutions agency for multicultural marketplaces.
Y&R Advertising has 189 offices in 93 countries around the world, with clients that include Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, Xerox, GAP, Land Rover, Lloyds and Telefónica, among many others.
www.yr.com
Alex Hughes
Global Chief Marketing Officer Y&R Advertising Alex.Hughes@yr.com
WPP is the world’s largest communications services group with billings in 2013 of $72.3 billion and revenues of $17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising
and media investment management; data investment management; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 179,000 people (including associates) in over 3,000 offices across 111 countries.
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the
third consecutive year, the World’s Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.
For more information, visit www.wpp.com
The number of people employed by WPP companies (including associates) in the given countries detailed in this report as at 31 December 2014.
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