Page 88 - Connecting Media, Technology And Brands To Tomorrow's Consumer

Section 06
Resources // BRANDZTM PUBLICATIONS
RESOURCES
BRANDZTM: THE ULTIMATE RESOURCE FOR BRAND KNOWLEDGE AND INSIGHT
BRANDZTM
ON THE MOVE
Get the BrandZTM Top 100 Most Valuable Chinese Brands, the Latin America Top 50, the India Top 50 and many more insightful reports on your smartphone or tablet.
To download the apps for the BrandZTM rankings go to www.BrandZ.com/mobile (for iPhone and Android). BrandZTM is
the world’s largest and most reliable customer-focused source of brand equity knowledge and insight.
To learn more about BrandZTM data or studies, or view one of our industry insight videos, please visit www.BrandZ.com, or contact any WPP company.
Reports, apps and iPad magazines powered by BrandZTM
BrandZTM Top 100 Most Valuable Chinese Brands 2015
The report profiles Chinese brands, outlines major trends driving brand growth and includes commentary on the growing influence of Chinese brands at home and abroad.
The Chinese Golden Weeks in Fast Growth Cities
Using research and case studies, the report examines the shopping attitudes and habits of China’s rising middle class and explores opportunities for brands in many categories.
For the iPad magazine, search Golden Weeks on iTunes.
BrandZTM Top 50 Most Valuable Indian Brands 2014
This groundbreaking study analyzes the success of Indian brands across
13 categories, examines the dynamics reshaping the Indian market and offers insights for building valuable brands.
The Power and Potential of the Chinese Dream
“The Power and Potential of the Chinese Dream” is rich with knowledge and insight, and forms part of a growing library of WPP reports about China. It explores the meaning and significance of the “Chinese Dream” for Chinese consumers as well as its potential impact on brands.
BrandZTM Top 50 Most Valuable Latin American Brands 2014
The report profiles the most valuable brands of Argentina, Brazil, Chile, Colombia, Mexico and Peru and explores the socioeconomic context for brand growth in the region.
For the iPad magazine, search BrandZ Latin America on iTunes.
The Chinese New Year in Next Growth Cities
The report explores how Chinese families celebrate this ancient festival and describes how the holiday unlocks year-round opportunities for brands and retailers, especially in China’s lower tier cities.
For the iPad magazine search for Chinese New Year on iTunes.
TrustR
Engaging Consumers in the Post-Recession World
Trust is no longer enough. Strong brands inspire both Trust (belief in the brand’s promise developed over time) and Recommendation (current confirmation of that promise). This combination of Trust plus Recommendation results in a new metric called TrustR.
RepZ
Maximising Brand
and Corporate Integrity
Major brands are especially vulnerable to unforeseen events that can quickly threaten the equity cultivated over a long period of time. But those brands with a better reputation are much more resilient. Four key factors drive Reputation: Success, Fairness, Responsibility and
Trust. Find out how your brand performs.
ValueD
Balancing Desire and Price for Brand Success
Desire is primary. High Desire enables Price flexibility. A new metric, Value-D, measures the gap between the consumer’s Desire for a brand and the consumer’s perception of the brand’s Price. By quantifying
this gap, Value-D helps brands optimize their profit and, market- positioning potential.
Brand Toys
Playful visualization tool engages clients
We are in an era of data overload. Marketeers have never had so many numbers at their fingertips. The challenge is not about getting more data, but about how to read it and interpret it quickly. We’ve taken this premise and applied it to brands, creating Brand Toys - the world’s first brand visualisation tool.
CharacterZ
Brand personality analysis deepens brand understanding
Need an interesting and stimulating way to engage with your clients? Want to impress them with your understanding of their brand? A new and improved CharacterZ can help! It is a fun visual analysis, underpinned by the power
of BrandZTM, which allows detailed understanding of your brand’s personality.
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