Page 65 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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PERU
BRAND STORIES
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PARENTCOMPANY BCP HEADQUARTERS Lima
INDUSTRY Banks YEAROFFOUNDATION 1889 WEBSITE www.viabcp.com BRANDVALUE US$1,808million
BCP is a financial institution that has been operating in Peru since 1889.
Originally it was named Banco Italiano but became Banco de Creditor Peru in 1942. The Bank has a huge presence across the country through its service channels; its challenge is to become well known for being a bank with customer focus.
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PARENT COMPANY UCP Backus & Johnston HEADQUARTERS Lima
INDUSTRY Beer
YEAROFFOUNDATION 1863
WEBSITE www.pilsencallao.com.pe BRANDVALUE US$1,108million
Created in 1863, Pilsen Callao was the first beer produced in Peru.
Pilsen Callao is known for its traditional flavor, but in recent years it has refocused its image to create
a more premium positioning. The activity focuses on an emotional connection with consumers, using the slogan “the flavor of true friendship”.
PARENT COMPANY UCP Backus & Johnston HEADQUARTERS Lima
INDUSTRY Beer
YEAR OF FOUNDATION Around 1920 WEBSITE www.cristal.com.pe
BRAND VALUE US $1,678 million
Cristal is promoted as the Peruvian beer that celebrates national unity.
With values such as diversity, harmony and positivity, its communications relate to consumers’ passion by focusing on soccer- related activities such as club sponsorship and even the naming of teams as “Sporting Cristal.”
Cristal is produced by the largest beer company in Peru – Backus, which
produces the majority of the country’s
most popular beers: Cristal, Pilsen Callao, Cusqueña, Pilsen Trujillo, Barena, Arequipeña and San Juan. UCP Backus & Johnston is
a subsidiary of SABMiller group, one of the largest brewer groups in the world.
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PARENT COMPANY Corporación LIndley
HEADQUARTERS Lima
INDUSTRY Soft Drinks
YEAR OF FOUNDATION 1935 WEBSITE www.incakola.com.pe BRAND VALUE US $643 million
Inca Kola drink is the best-selling soft drink in Peru.
Launched in Lima in 1935, it is a characteristic yellow-gold color. In a country famous for its gastronomy,
this drink is considered to be a good accompaniment to the nation’s traditional cuisine. In 1996, the Coca- Cola Company acquired 49% of the brand.
PARENTCOMPANY GrupoInterbank HEADQUARTERS Lima
INDUSTRY Banks
YEAR OF FOUNDATION 1897 WEBSITE www.interbank.com.pe BRAND VALUE US $1,479 million
One of the largest financial institutions in Peru, Banco Internacional del Peru (Interbank) has a growing portfolio
in personal credit, vehicle loans, mortgages, deposits, trade credits and retail.
Its mission is to improve people’s quality of life by delivering a fast and friendly service every time, in every place. Key
to this vision is its commitment to delivering client service flawlessly and via multiple channels.
PARENT COMPANY Credicorp Group HEADQUARTERS Lima
INDUSTRY Insurance YEAROFFOUNDATION 1992
WEBSITE www.pacificoseguros.com BRANDVALUE US$331million
Pacifico is the leader in the insurance market in Peru.
The company was established in 1992 and its main purpose is to provide clients with risk management solutions. Pacifico is part of Credicorp, the largest financial group in Peru. It has more than 5,000 professionals dedicated to providing its customers with a full range of products and services through its three lines of business: General Risks, Health – through its subsidiary Pacific Health – and Life through Pacific Life.
PARENT COMPANY UCP Backus & Johnston HEADQUARTERS Lima
INDUSTRY Beer
YEAR OF FOUNDATION 1920
WEBSITE www.pilsentrujillo.com.pe BRANDVALUE US$287million
Pilsen Trujillo beer is associated with the Peruvian region from where it gets its name – the northern city of Trujillo.
Launched in 1920, it is now widely available across Peru. Backus & Johnston acquired the brand in 1994.
PARENTCOMPANY UniónAndinadeCementos HEADQUARTERS Lima
INDUSTRY Cement
YEAROFFOUNDATION 1916
WEBSITE www.unacem.com.pe BRANDVALUE US$251million
Cemento Sol is the market leader in Perú and UNACEM’s best-selling product.
Backed by more than 40 years of experience, making it the best-known and most reliable brand in the market, it is also the most widely available. Cemento Sol is the most widely used cement by builders and self-builders in Peru.
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PARENTCOMPANY UCPBackus&Johnston HEADQUARTERS Lima
INDUSTRY Beer
YEAR OF FOUNDATION 1909
WEBSITE www.cusquena.com.pe BRAND VALUE US $422 million
Cusqueña is a premium quality beer, a winner of many international awards.
The brand was launched in 1909 and today is exported to countries in America, Europe and Asia. The beer
is produced in four different varieties: Rubia, Negra, Trigo and Red Lager. In 2000, the brand was acquired by Backus & Johnston.
PARENT COMPANY Interbank Group HEADQUARTERS Lima
INDUSTRY Retail YEAROFFOUNDATION 2001 WEBSITE www.plazavea.com.pe BRANDVALUE US$225million
Plaza Vea is a Peruvian brand of hypermarkets and supermarkets belonging to Interbank Group.
The first store was opened in 2001 and there are currently more than 80 stores across the country. Plaza Vea employs more than 10,000 people in Lima and the provinces.
PARENT COMPANY Interbank Group HEADQUARTERS Lima
INDUSTRY Retail
YEAR OF FOUNDATION 1996 WEBSITE www.inkafarma.com.pe BRAND VALUE US $175 million
InkaFarma is the largest retail pharmacy chain in Peru.
InkaFarma was founded in 1996 and today has more than 8000 employees throughout Peru. The pharmacy offers many products such as pharmaceuticals, perfumery and personal care.
PARENTCOMPANY InterbankGroup HEADQUARTERS Lima
INDUSTRY Retail YEAROFFOUNDATION 2005 WEBSITE www.realplaza.pe BRANDVALUE US$169million
Real Plaza is a chain of shopping malls based in Lima and with a presence in many other cities in Peru.
Launched in 2005, it is part of lnterbank Group (a Corporate Peruvian Group present in many sectors like financial, retail, services and industrial). With ambitious plans for growth, Real Plaza has an internal real estate development team focused on rental and development of new shopping centers and independent shops.
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015