Page 64 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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129
PERU
KEY FACTS AND TOP 12 MOST VALUABLE PERUVIAN BRANDS 2015
BRANDZTM TOP 12
MOST VALUABLE
PERUVIAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
BRAND VALUE
Total Value of Peruvian Brands
US$ 8.5 BILLION
#
4
5
Brand
®
Brand Value (US$ Mil.)
2015 2014
1,108 1,076
Brand Contribution Index
5
5
5
4
4
1
2
2
3
Brand
Value Change 2014-2015
3% 8%
Soft Drinks
3% 26%
Insurance
3% 84%
Cement
59%
Retail
59%
Retail
NEW ENTRY
Retail
KEY FACTS
Capital City
Currency
Area
Population (THOUSAND) Population growth rate (ANNUAL) Life expectancy
Literacy rate of 15-24 year olds Unemployment rate
Brand Value Change 2014-2015
+17%
Source: Millward Brown and BrandZTM
643
422
287
251
225
175
169
594
410
263
279
137
141
110
-
Lima
NEW SOL
1.29 million km2
30,770 (2014)
1.1% (2010-2015)
75 years (2013)
98.7% (2012)
5.9% (2013) 6.1% (2014)
#
1
2
3
Source: Millward Brown and BrandZTM
Brand Value (US$ Mil.)
2015 2014
1,808 1,540
1,678 1,630
Brand Contribution Index
3
5
3
Brand
Value Change 2014-2015
17%
Banks
3% 43%
Banks
Brand
8
1,479
1,037
Beer
9 10 11 12
Total at current prices:
GDP per capita (annual dollars): Growth rate:
Country’s share in regional GDP: Net foreign direct investment:
US$ 203 billion (2014) US$ 6,594 (2014) 2.4% (2014)
4.3% (2014)
US$ 10 billion (2014) US$ 7.8 billion (2014)
6
7 331
Beer
Beer
Beer
ANNUAL GDP AT CURRENT PRICES
Sources:
CEPAL, Comisión Económica ONU
CEPASTAT – Database and Statistical Publications Financial Times Latin America & Caribbean
World Bank
Unesco