Page 16 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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ARGENTINA
KEY FACTS AND TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
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PARENTCOMPANY CerveceríayMalteríaQuilmes HEADQUARTERS BuenosAires
INDUSTRY Beer
YEAROFFOUNDATION 1890
WEBSITE www.cerveceriaymalteriaquilmes.com BRANDVALUE US$729million
Quilmes is Argentina’s best-known beer brand.
Cervecería y Maltería Quilmes is the top brewer in Argentina and part of the Anheuser-Busch InBev group’s extensive portfolio of more than 200 brands. Within the Anheuser-Busch InBev brand hierarchy, Quilmes is regarded as a “local champion” due to its leadership position within Argentina. The company has 4,850 employees and operates five plants
and eight distribution centers. The brand is active in promoting social initiatives such as “Vivamos Responsablemente,” focused on encouraging responsible drinking and the “Futuro Posible” campaign which provides student scholarships and donations to hospitals and educational institutions.
PARENTCOMPANY MacroGroup HEADQUARTERS BuenosAires INDUSTRY Banks YEAROFFOUNDATION 1988 WEBSITE www.macro.com.ar BRANDVALUE US$656million
Macro is a private bank that has undergone enormous growth in the last ten years.
Founded in 1988 as a commercial bank, Macro acquired capital stock in numerous privatized provincial banks such as Banco Misiones, Banco Salta, Banco Jujuy, Banco Bansud. It also acquired some branches of Scotiabank Quilmes, Nuevo Banco Suquía, Banco Nuevo Bisel, and Banco Privado de Inversiones Banco Tucumán. This ambitious acquisition program has resulted in its becoming the third-ranking private Argentine bank in terms of net assets, the fourth
in terms of deposits and the fifth in terms of credit outstanding to the private sector. Macro Bank was listed in the New York Stock Exchange (NYSE) in 2006, becoming the first Argentine company to be listed abroad since the end of the 1990’s.
PARENT COMPANY The Telecom Group HEADQUARTERS Buenos Aires INDUSTRY Communication Providers YEAR OF FOUNDATION 1990
WEBSITE www.telecom.com.ar BRAND VALUE US $613 million
Telecom Argentina is one of the main national telecommunication companies in Argentina.
Telecom Argentina offers local and long distance fixed- line telephony, cellular, data transmission and Internet services. The company offers mobile service through its Personal brand and Internet broadband services through its Arnet brand, which in 2013 launched a video streaming service called Arnet Play. The increased bundling of services, coupled with new products and service introductions, has helped the company achieve a record low level of customer turnover. Telecom Argentina is one of the largest employers in the country with over 15,600 employees nationwide. It began operations in 1990 after the Argentinian government completed a transaction allowing for public ownership of the company, which now trades on the New York Stock Exchange under the symbol TEO.