Page 15 - BrandZ Top 50 Most Valuable Latin American Brands 2015

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ARGENTINA
KEY FACTS AND TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015
BRANDZTM TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
BRAND VALUE
Total Value of Argentinian Brands
US$ 4.6 BILLION
Brand Value Change 2014-2015
+29%
Source: Millward Brown Vermeer
#
1 2 3 4 5
Brand
Brand Value (US$ Mil.)
2015 2014
1,575 1,545
Brand Contribution Index
1
3
Brand
Value Change 2014-2015
2%
Oil & Gas
40%
PARENT COMPANY YPF HEADQUARTERS Buenos Aires INDUSTRY Oil & Gas
YEAR OF FOUNDATION 1922 WEBSITE www.ypf.com
BRAND VALUE US $1,575 million
YPF is Argentina’s leading energy company and largest fuel producer.
It operates a fully integrated oil and gas business with leading market positions across the domestic upstream and downstream segments. Upstream operations include the exploration, development and production of crude
oil, natural gas and propane. Downstream operations
are focused on refining, marketing, transportation
and distribution of oil and a wide range of petroleum products, petroleum derivatives, petrochemicals, propane and bio-fuels. YPF operates a network of more than 1,600 filling stations and has the ability to produce 530,000 barrels of oil daily from 91 production areas transported by 2,700 kilometers (1,677 miles) of pipeline. The company was founded in 1922 and operated as a state run enterprise until 1993 when a public offering reduced the government’s ownership stake to a minority position. In 1999, Spain’s Repsol acquired majority ownership
of YPF, but early in 2012 the government reasserted ownership with a presidential decree to nationalize YPF.
PARENT COMPANY The Telecom Group HEADQUARTERS Buenos Aires INDUSTRY Communication Providers YEAR OF FOUNDATION 1990
WEBSITE www.telecom.com.ar BRAND VALUE US $1,069 million
Personal is the mobile brand of The Telecom Group.
Personal has 18.2 million customers in Argentina and nearly 70% of those rely on the company’s prepaid service. Personal drives brand awareness through sponsorship
of signature events, such as the annual Personal Fest musical festival that draws roughly 70,000 attendees over two days. The company offers products for different segments of the market, from the high end Personal Black handset to the more value priced Personal Touch smartphone offering. The brand also seeks to drive loyalty through its Club Personal program. Personal’s parent company The Telecom Group was created in 1990 when the government allowed public ownership of the previously state run enterprise. Its shares are traded on the New York Stock Exchange under the symbol TEO
1,069
729
656
613
766
Communication Providers
649 5 12% Beer
- 3
439 3
NEW ENTRY
Banks
40%
Communication Providers
Source: Millward Brown and BrandZTM
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