Page 9 - BrandZ Top 50 Most Valuable Indian Brands 2015

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134 136 140 142
144
Brand Building Best Practices
152 Empowerment
by Arnab Chaudhuri and Chandana Raizada, J. Walter Thompson
156 Youth
by Almas Ahmed and Mehul Shah, Contract, and Gazala Vahanvati, Landor
160 Social Media
by Divya Khanna, J. Walter Thompson
162 Shopper Marketing
by Krishnakoli Sengupta Kumar, Smollan
164 Social Media
by Vartika Hali, Firely Millward Brown
168 Empowerment
by Abhishek Hariharan, Ogilvy
170 Delivery
by Narayanee Viswanathan, Millward Brown
172 OUR INSIGHTS
Resources
178 BrandZM Valuation Methodology
182 BrandZM Reports, Apps and iPad Magazine 184 WPP Resources
188 WPP Company Contributors
192 WPP Company Brand Building Experts
194 BrandZM India Top 50 Team
196 BrandZM Valuation Contact Details
197 WPP in India
The India Top 50 Ranking
BrandZM Performance Analysis
Overview
Deinitions
Diferent
Meaningful
Salient
Premium, Power, Potential Future Success Drivers RepZ
Top Risers Newcomers
Brand Contribution
Q&A with Chief Marketing Oicers
Sagnik Ghosh, Axis Bank Limited Sumeet Narang, Bajaj Auto Limited KK Chutani, Dabur India Limited Kartik Jain, HDFC Bank
OUR INSIGHTS
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The India Top 50
TOP 50 MOST VALUABLE INDIAN BRANDS 2015