Page 8 - BrandZ Top 50 Most Valuable Indian Brands 2015
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Contents
10 Welcome
56 58
60 62
66
BACKGROUND
Economy and Demographics
Key Facts and Figures
Rising India: Recent history and timeline
Brand India
The Indian Dream
MARKET CHARACTERISTICS
Consumers 68 70 71 72 Introduction 76 77
14 Overview
20 BrandZTM Stock Portfolio 22 Key Results
Key Themes
26 Empowerment 28 Tradition
34 Growth
36 Disruption
38 Ownership 40 Trust
44 Cross Category Trends 46 Take Aways
49 OUR INSIGHTS
78 80
Social Media
Media Spending OUR INSIGHTS
Market Intelligence
fTTTTDigital India
TffffConnectivity Overview
Smart Cities
Internet E-commerce Mobile Thought Leadership
Brand India
88 by Veruschka Menon, Ogilvy & Mather Beyond Villages
90 by Krishna Vilasini Bharadwaj, Genesis Burson-Marsteller Brand Experience
92 by Ambrish Chaudhry, Brand Union Digital
96 by Ashwath Ganesan, Ogilvy One Worldwide E-commerce
98 by Ajay Tawde, Ogilvy & Mather, Empowerment
by Shaziya Khan, J. Walter Thompson
Masculinity
by Aakriti Goel, Grey
Empowerment
by Siddhant Lahiri, J. Walter Thompson
100
102
104
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