Page 190 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part6 | TheIndiaTop50-Resources
Resources: WPP Company Contributors
These companies contributed knowledge, expertise and perspective to the report
LANDOR
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 27 offices in 21 countries, working with a broad spectrum of world-famous brands. Clients include Anita Dongre, Café Coffee Day, ICICI Bank, Jet Airways, Lavasa, Mahindra, The Park Hotels, Reliance ADAG, Taj Group, Tata Global Beverages, and World Gold Council.
Landor is a member of the Young & Rubicam Group within WPP, the world’s largest marketing and communications firm. For more information, please visit the website and follow Landor on Facebook andTwitter.
www.landor.com
Lulu Raghavan
Managing Director Lulu.Raghavan@landor.com
MILLWARD BROWN
Millward Brown is a leading global
research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize
the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division.
www.millwardbrown.com
Prasun Basu
Managing Director Prasun.Basu@millwardbrown.com
OGILVY & MATHER
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and
the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. Ogilvy Mumbai, the flagship office of Ogilvy & Mather India, continues to be the most awarded agency office in India, has been named Most Effective Agency of the Year in Asia Pacific 2014.
In India, Ogilvy & Mather is comprised of industry leading units in advertising, digital marketing, shopper and retail marketing, healthcare and public relations. Global
Effie Index ranked O&M Mumbai 3rd and
4th Most Effective Agency in 2014 and 2015 respectively; again named Most Effective Agency of the Year 2014 in EFFIES India 2014. Neo@Ogilvy India has won Best Mobile Agency in India 2015 by IDMA. Ogilvy India has been ranked India’s No.1 Agency for
10 consecutive years by The Brand Equity Agency Reckoner. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries.
www.ogilvy.com
Piyush Pandey
Executive Chairman & National Creative Director
Piyush.Pandey@ogilvy.com
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