Page 188 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part6 | TheIndiaTop50-Resources
Resources: WPP Company Contributors
These companies contributed knowledge, expertise and perspective to the report
BRAND UNION
We are a global brand agency with deep expertise in brand strategy, design, brand management and employee engagement. A network of 500 people in 25 locations around the world, serving every market. Founded in 1986, we are part of the WPP Group. We believe that experiences form the basis of all kinds of human relationships and
that the strongest bonds form over time as a result of multiple positive encounters. Using our proprietary experience framework, we create brand imprints to help us understand how consumers view and experience brands and how we can help enhance every moment
of interaction.
www.brandunion.com Lucy Unger
Managing Director Lucy.Unger@brandunion.com
CONTRACT
Contract, a member of the J. Walter Thompson/WPP
network (NASDAQ:WPPGY) is an integrated and independent communications company that specializes in four practices viz. Advertising, Consulting, Design and Digital. The latter are driven through the three specialist verticals – Core Consulting, Design Sutra & iContract. It operates through three offices in Mumbai, Delhi and Bangalore with 225 people.
Contract creates brand conversations for some of India’s most admired and iconic brands such as Asian Paints, Acer, Amira Pure Foods, Amarprakash Developers, Assetz Property, Air Pegasus, Dabur, Domino’s Pizza, Edelweiss, Godrej, GPI, HSBC, Hotstar, ITC, Jaypee Associates, JK Tyre, Kraft-Cadbury(Mondelez), Kelvinator, Kenstar, KOEL- Gensets , LINE, Life OK, Mantri Developers, NIIT, Portea Medical, Revlon, Sansui, STAR Plus, Star Gold, Starsports. com, Shoppers Stop , Shell , Sugar Free, Ten Sports, Tata Motors (International Market), Tata Tele Services, Tata Docomo, Truly Madly, USL, UTI Mutual Fund, VIP and Wills lifestyle amongst others.
www.contractindia.co.in
Rana Barua
COO Rana.Barua@contractindia.co.in
FIREFLY MILLWARD BROWN
Firefly Millward Brown is one of the largest global qualitative research practices. We use our in-depth understanding of marketing and consumer behavior to identify true brand opportunities that inspire strategic recommendations to drive brand success. Brands benefit from Firefly’s cultural understanding of the 40 local markets we serve and the regional and global context we provide.
We are passionate about people and how they interface with brands. It is the pursuit of this interaction that allows us to deliver illuminating insights for our clients’ businesses.
www.fireflymb.com Vartika Hali
Head Firefly Millward Brown, South Asia Vartika.Hali@fireflymb.com
GENESIS BURSON-MARSTELLER
Genesis Burson-Marsteller is a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies. Our focus is on creating real measurable impact on our client’s business through evidence based, ideas driven and result oriented campaigns. We have created a network across South Asia which includes wholly owned offices in seven of India’s key metros and a strong affiliate footprint in over 200 cities across India and in neighbouring countries like Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka.
Committed to Being More, we are one seamless team that has a common purpose and attitude: integrated across four practices (namely, Brand and Consumer, Corporate and Financial, Telecom and Technology as well as Health and Wellness), Centres of Expertise (Corporate Responsibility, GBM Digital Studio, GBM Client Studio, GBM Content & Design Bureau, GBM Crisis & Issues Group, GBM Live! Newsroom) and Business Divisions (Step Up, The Outstanding Speakers Bureau) to assist clients achieve their business objectives.
www.genesisbm.in
Prema Sagar
Principal & Founder Prema.Sagar@bm.com
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