Page 170 - BrandZ Top 50 Most Valuable Indian Brands 2015
P. 170
Part5 | TheIndiaTop50-BrandBuildingBestPractices
Brand Building: Delivery
When building a great brand, delivery becomes much more than simply an afterthought
It can cultivate repeat customers or produce disappointment
Narayanee Viswanathan
Account Director
Millward Brown Narayanee.Viswanathan@millwardbrown.com
fffffffffffffMillward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.
www.millwardbrown.com
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