Page 168 - BrandZ Top 50 Most Valuable Indian Brands 2015
P. 168
Part5 | TheIndiaTop50-BrandBuildingBestPractices
Brand Building: Empowerment
Brands gain power by shifting
from consumer engagement
to consumer empowerment
Brands with a higher purpose break through the competitive clutter
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Abhishek Hariharan
Senior Planning Director
Ogilvy & Mather Abhishek.Hariharan@ogilvy.com
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. Ogilvy Mumbai, the flagship office of Ogilvy & Mather India, continues to be the most awarded agency office in India, has been named Most Effective Agency of the Year in Asia Pacific 2014.
www.ogilvy.com
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