Page 15 - BrandZ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015
In addition, disruption is on the near horizon. Some brands, particularly in e-commerce and mobile handsets, have not yet been included in the India Top 50 because they’re not publicly traded, a BrandZM country ranking eligibility requirement. But that condition could change, imminently.
INDIA IS DISTINCTIVE
The headlines tell only part of the story. India is not simply growing quickly; it’s growing diferently. Brand building
in India requires gaining the deep insights needed to understand these diferences.
Indians prefer Indian brands. But what is an Indian brand? In fact, 70 percent of the brands in the BrandZM India Top 50 are of Indian origin. Only 18 percent of the India Top 50 brands are SOEs, while 52 percent are private, either owned by individual companies or by large Indian conglomerates, an indication of India’s entrepreneurial energy.
The other 30 percent of brands are owned by MNCs publicly traded in India. However, many of these brands have operated in India so long and efectively, they’ve established themselves as Indian brands in the minds of consumers, suggesting that the “Indianness” of a brand depends more on how it’s perceived than on its provenance.
Indian consumers trust brands. While trust in brands is declining or settling at low levels in much of the world, trust in brands is growing in India for variety of reasons, including consumer appreciation for brands and the rapid expansion of brand choice. Indian consumer trust in brands seemed to hold even during a recent food safety crisis similar to scandals that eroded brand trust in China.
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