Page 14 - BrandZ Top 50 Most Valuable Indian Brands 2015
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Part1 | Introduction-Overview
Overview
A 33 percent rise in brand value sets recoTMrd for BrandZ rankings
Brands that contribute to India’s growth can benefit from it
TffTfThe BrandZTM Top 50 Most Valuable Indian Brands
2015 increased 33 percent
in value, a rate that exceeds the growth of the Global Top 100 for every year since the rankings were launched a decade ago.
This remarkable growth rate illustrates the overall strength of the Indian market, with a GDP growth of 7.5 percent, faster than any other major market worldwide. And it also points to the particular strength of the financial sector, banks and insurance brands, which increased 49 percent in brand value year-on-year.
Most important, the brand value
rise reflects the renewed sense of empowerment and possibility in India, which most dramatically impacts women, but touches the entire society. Brands that excelled in brand value growth responded to this spirit by understanding the changing consumer and responding with innovative products and communication.
As noted in the following headlines, rapid growth produced not only many unprecedented opportunities, but also some potential threats:
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Growth spread across categories:
Not only the financial services sector increased sharply in brand value, home and personal care brands rose 32 percent, and the increases of many other categories exceeded 20 percent.
Growth spread across ownership models: State Owned Enterprises (SOEs) led in brand value growth, but private brands, and brands owned by multinational corporations (MNCs) with long history in India, also grew in brand value.
Growth alone sometimes wasn’t enough: Seven brands dropped
in rank, although they increased over 20 percent in value, and four brands dropped out of the ranking completely.
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