Page 136 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part 4
Q&A with Sumeet Narang
Vice President of Marketing Bajaj Auto Limited
Technology, new regulations result in some new categories and additional sub-categories
In this environment, brand building becomes the biggest differentiator
Bajaj Auto is a leading manufacturer and marketer of motor scooters, motorcycles and commercial three-wheel vehicles also known as auto-rickshaws. It ranks number six in the BrandZTM Top 50 Most Valuable Indian Brands.
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