Page 134 - BrandZ Top 50 Most Valuable Indian Brands 2015

Part 4
Q&A with Sagnik Ghosh
Senior Vice President and Head of Marketing Axis Bank Limited
Brand communication tools are much stronger today, but so is the competition
Customer service strategy and implementation are critical
One of India’s largest privately owned banks, Axis Bank debuted in the BrandZTM India Top 50 this year, at number eight.
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“THE THRIVING COMPETITION IS KEEPING BRANDS ON THEIR TOES”