Page 95 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Top 50 BRAND PROFILES
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COMPANY Matahari Putra Prima Tbk PT BRAND VALUE US$ 461 million HEADQUARTERS Tangerang INDUSTRY Retail YEAR FORMED 2004
Nation’s biggest hypermarket chain undergoes rapid expansion
Hypermart is the lagship retail brand of Matahari Putra Prima, contributing more than 90 percent of the group’s revenues. It has
the largest footprint of any hypermarket brand in Indonesia, with
107 stores across 29 provinces and 67 cities. The chain is expanding
– in 2014 it opened eight new stores – and it is developing online, through its own web store and participation in a new online platform, mataharimall.com. Hypermart ofers customers a broad assortment of consumer goods and a modern shopping atmosphere. The
irst of a new generation of Hypermart stores, called Hypermart
G7, opened in 2014 in Tangerang, emphasizing value, range and convenience – plus the modern shopping experience, with LED lighting and eco-friendly coolers for fresh food, a new color scheme and improved signage. The brand’s loyalty card scheme, Hicard, has 3.5 million members, who are eligible for promotions and discounts in Hypermart stores and with partner organisations such as bookstores and restaurants. Parent company Matahari Putra Prima has been
listed on the Indonesia Stock Exchange since 1992 and also owns the smaller, high-end Foodmart brand and Boston Health & Beauty stores.
‘Superblock’ developer
ofers luxury living to
high-end consumers
Pakuwon Jati is the pioneer of the superblock concept in Indonesia,
a large-scale integrated mixed-use development of retail shopping malls, oices, condominiums, and hotels. The company is based in Surabaya, was founded in 1982, and its developments tend to be in Surabaya and Jakarta. Its most prestigious properties include Gandaria City in South Jakarta, a huge "one-stop lifestyle hub" featuring a shopping mall, two towers of executive apartments, an oice tower, and a ive-star hotel. Pakuwon’s target audience is the upper middle class and high-income earners seeking a luxury lifestyle in prime locations.
The company is growing, with plans to expand the Kota Kasablanka superblock, which opened in 2012, to add apartments and
oice towers, and it is developing plans for a new property in TB Simatupang, South Jakarta. It has also been acquiring existing properties for management, including retail malls in Surabaya and Jakarta, and the Somerset Berlian apartments in the capital. Pakuwon Jati has been listed on the Indonesia Stock Exchange since 1989.
COMPANY Pakuwon Jati Tbk PT BRAND VALUE US$ 455 million HEADQUARTERS Surabaya INDUSTRY Real Estate
YEAR FORMED 1982