Page 93 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Top 50 BRAND PROFILES
COMPANY Danone SA BRAND VALUE US$ 659 million HEADQUARTERS Jakarta INDUSTRY Soft Drinks YEAR FORMED 1974
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Bottled water brand with strong focus on CSR
Aqua is the market leader in bottled water in Indonesia, and is so iconic that the name Aqua is often used as a byword for water. It is priced in the middle to higher end of the category, has upmarket styling in its bottle design, and is a big investor in advertising, promoting not only the virtues of the product but also Aqua’s
CSR work, which focuses on providing people with access to clean water and environmental protection. Aqua sets out to inspire people to give their best, be healthy and succeed in life.
Campaigns in the past year include a competition to make children’s dreams come true with tickets to the football World Cup in Brazil, and the Aqua Ramadan 2-4-2 campaign, urging people to drink at diferent times of the day during the Muslim fasting month. The #AdaAQUA campaign, meanwhile, encouraged people to drink more frequently when on the go, linking good hydration with good focus. The campaign ran on TV, in-store, outdoor and on digital media, and created lots of buzz with its humorous messages about the dangers of losing focus – one of which confused the well-known singer Sandhy Sandoro with the comedian Narji. Aqua has been owned by Danone since 1998. Danone shares are traded on the NYSE Euronext Paris and on the Swiss Stock exchange.
Ciputra Development was one of the irst companies in Indonesia to build large-scale housing projects, and
is behind new town developments
in cities across the country, with CitraLand projects in Surabaya, Banjarmasin, Samarinda, Makassar, Jambi, Pekanbaru, and Kendari. The premium pricing and luxury lifestyles ofered by Ciputra Developments mean they appeal to higher-income earners and have exclusivity.
The company was founded by the architect Ciputra, now a billionaire philanthropist whose vision of an Indonesia fuelled by entrepreneurs
is behind huge education projects around the country and for Indonesian
migrant workers abroad. The
Ciputra Group mantra is: “Creating world entrepreneurs”. PT Ciputra Development Tbk was named among the Top 50 Best Companies of 2014 by Forbes Magazine Indonesia. PT Ciputra Development Tbk has expanded into China, and other Ciputra companies
in the group are operating across the region. Ciputra Hanoi International City is the irst large-scale urban development in Hanoi. In Cambodia, Ciputra Group has built the Grand Phnom Penh International City, which incorporates housing, a commercial complex, schools, a hospital and an international-standard 18 hole golf course.
Developer with regional reach and vision of entrepreneurial Indonesia
COMPANY Ciputra Development Tbk PT BRAND VALUE US$ 484 million HEADQUARTERS Jakarta
INDUSTRY Real Estate
YEAR FORMED 1990