Page 81 - BrandZ Top 50 Most Valuable Indonesian Brands 2015

Top 50 BRAND PROFILES
COMPANY Telekomunikasi Indonesia Persero Tbk PT BRAND VALUE US$ 6,373 million HEADQUARTERS Jakarta INDUSTRY Telecom Providers YEAR FORMED 1995
Mobile network expanding into payment services
Telkomsel is the country’s leading mobile phone network provider, with 140 million subscribers and the widest network availability of any carrier in Indonesia, at 95 percent coverage. The brand, a subsidiary of Telkom Indonesia, marked its 20th anniversary in May 2015. It was the irst service provider to reach some of the most isolated parts of the country, and most recently, launched the irst commercial 4G service, Telkomsel 4G LTE, which has attracted more than 300,000 subscribers
in its irst ive months of service. Telkomsel this year opened
a customer service center in Mecca, Saudi Arabia, to support Indonesian pilgrims on the Hajj. Telkomsel is, like telecom providers in other markets, broadening its ofering beyond SIM cards; it recently launched a mobile payment system called T-Cash.
The brand is a strong user of social media and events. Its Everyday Discoveries campaign in 2015 draws on user- generated content and social sharing, and its SimPATI Discover Run, a fun run featuring colored powders and foam, has been held across eight Indonesian cities.
Telkomsel is the subsidiary of PT Telekomunikasi Indonesia Tbk (Telkom) which holds a 65 percent stake, and Singtel. Telkom
is listed on the Indonesia Stock Exchange; the majority of its shares are owned by the Indonesian government, with the remaining 47 percent owned by the public. Shares in Telkom are also traded on the New York Stock Exchange, and are publicly ofered without listing in Japan.
Industry newcomer encourages cashless transactions
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Bank Mandiri was formed by the merger of four state-owned banks during post-crash restructuring of the inancial sector in the late 1990s. Since then it has become one of the country’s leading inancial institutions, with a focus on commercial banking. It is an enthusiastic proponent of the cashless society, and is one of the partner banks linked to the e-toll pass programme on Jakarta’s public transport system. Bank Mandiri has linked up with mobile phone networks Telkomsel, XL and Indosat to improve access to inancial services and encourage cashless transactions. Its Mobil Mitra Usaha (MobilMU) programme is designed to help micro-businesses open accounts, deposit savings, and apply for loans.
Mandiri works to encourage young entrepreneurs through business development schemes in universities. It has recently extended the service to Islamic boarding schools, known
as pesantren. Bank Mandiri was listed on the Indonesia
Stock Exchange in 2003. Its international operations cover Singapore, Hong Kong, the Cayman Islands, Timor-Leste, Shanghai and London.
COMPANY Bank Mandiri Persero Tbk PT BRAND VALUE US$ 6,153 million HEADQUARTERS Jakarta
INDUSTRY Banks
YEAR FORMED 1998